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Home > Archives > Vol 18, No 1 (2025)

Table of Contents

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Articles

THE IMPACT OF WEBSITE FEATURES, BRAND IMAGE, AND BRAND AWARENESS FACTORS TOWARDS PURCHASE INTENTION: A CASE STUDY OF ONLINE HOTEL BOOKING IN VIETNAM Le Quoc Hung

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A STUDY ON THE INFLUENCE OF HEALTH LITERACY OF TRADITIONAL CHINESE MEDICINE ON THE HEALTH QUALITY OF CHINESE SPECIALIZED COLLEGE STUDENTS Siqi Yao, Suppalak Fakkham, Sarisak Soontornchai

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STUDY ON THE IMPACT OF DIETARY STRUCTURE CHANGES ON RESIDENTS' HEALTH IN SOUTHWEST CHINA Zhang Xiaohan, Suppalak Fakkham, Sarisak Soontornchai

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SUSTAINABLE DEVELOPMENT GOALS (SDGS) GUIDELINES OF SUAN SUNANDHA RAJABHAT UNIVERSITY, UDON THANI EDUCATION CENTER Anutida Sangsai, Amornrat Muenjitnoy

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GUIDELINES FOR IMPROVING OPERATIONAL EFFICIENCY TO REDUCE FINANCIAL PROBLEMS AND OBSTACLES FOR PERSONNEL AT UDON THANI EDUCATION CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY Jinjutha Senachai, Teerarat Amnartcharoen

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INTEGRATED MARKETING COMMUNICATION GUIDELINES FOR ENTREPRENEURS IN THA SADET MARKET, MUEANG DISTRICT, NONG KHAI PROVINCE Vasuta Auyapitang, Annop Annop T.srivong

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THE MANAGEMENT APPROACH FOR CREATIVE CULTURAL TOURISM ATTRACTIONS: A CASE STUDY OF UMJAN SUBDISTRICT, PRACHAK SILAPAKHAM DISTRICT, UDON THANI PROVINCE Ekkachai Sithamma

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IMPROVING THE EFFICIENCY OF PINEAPPLE PASTE PRODUCTION FOR THE COMMUNITY ENTERPRISE GROUP OF BAN MO MUSHROOM FARMS Napassawan Kumklong, Srayut Kuanmuang, Surapong Intarapak

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STUDY OF READINESS FOR DIGITAL UNIVERSITY OF UDON THANI EDUCATIONAL CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY Supat Somsuk, Nattachai Aeknarajindawut

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PROMOTING LEARNING IN ORGANIZATIONS: STRATEGIES FOR BUILDING A SUSTAINABLE CULTURE Kanlaya Pratapan, Suphakran Sophaporn

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THE STUDY OF MARKETING CONTENT FACTORS AND SOCIAL INFLUENCE FROM TIKTOK USERS IN UDON THANI PROVINCE Annop T.Srivong, Vasuta Auyapitang

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GUIDELINES FOR SOCIAL MEDIA MARKETING THROUGH FACEBOOK CHANNELS AFFECTING CONSUMERS' DECISION TO BUY GLUTINOUS RICE IN UDONTHANI PROVINCE Daranee Daungprom, Chalida Srisunthron

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THE DEVELOPMENT OF STUDENT BY MORALITY AND ETHICS IN EACH CURRICULUM OF UDON THANI EDUCATION CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY, THAILAND Saibua Nonsila, Waleerat Sangchai

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THE POWER OF THE RIGHT TO ACCESS THE STUDENT LOAN FUND UNDER THE STUDENT LOAN FUND ACT B.E. 2560 Taksa Parakaew, Napassawan Kumklong

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DESIGNING A PARCEL SORTING AREA FOR DELIVERY USING ABC ANALYSIS THEORY FOR A DISTRIBUTION CENTER OF COURIER COMPANY IN NONG BUA LAM PHU PROVINCE Amornrat Muenjitnoy, Phirayu Seanbudda, Nattaya Wongsabut, Suphawee Phakeenuva, Sirion Sutthimethakul

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MODELING THE DEVELOPMENT OF A MATERIAL STORAGE WAREHOUSE FOR WASTE SORTING PLANTS Srayut Kuanmuang, Butsarakham Ampharat

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COMMUNITY CULTURAL IDENTITY TO LEAD TO THE DEVELOPMENT OF SOUVENIRS BASED ON SUSTAINABLE DEVELOPMENT SDGS BAN NON SAWAN, TAMBON THA LI, AMPHOE KUMPHAWAPI, UDON THANI PROVINCE Teerarat Amnartcharoen, Nattawut Kongpangkam, Nattachai Aeknarajindawut

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SURVEY AND ANALYSIS OF THE CURRENT STATUS OF CHINESE MEDICINE AND HEALTH LITERACY AMONG CHINESE SPECIALIZED COLLEGE STUDENTS Siqi Yao, Suppalak Fakkham, Sarisak Soontornchai

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TOURIST SATISFACTION AND BEHAVIOUR THROUGH STREET FOOD FESTIVAL IN UDON THANI PROVINCE Thanadol Armartpon, Kanda Teelanont, Teerata Pangkasa

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RISK MANAGEMENT STRATEGIES IN PARCEL TRANSPORTATION: A CASE STUDY OF PARCEL DELIVERY BUSINESSES IN NONG KHAI PROVINCE Surapong Intarapak, Butsaraporn Saenchan, Pornchai Yaemban

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GUIDELINES AND SELF-AWARENESS OF UDON THANI YOUTH FOR NATURAL RESOURCE CONSERVATION Waleerat Sangchai, Tawatchai Kualamtan

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MARKETING FACTOR AFFECTING ON PURCHASE DECISIONS HERBAL INHALER PRODUCTS OF CONSUMER IN UDONTHANI Chalida Srisunthron, Daranee Daungprom

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PUBLIC POLICY: MEANING AND SCOPE Suphakarn Sophaporn

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INCREASING EFFICIENCY IN WAREHOUSE MANAGEMENT BY USING ABC ANALYSIS OF OUTLET MALL COMPANY LIMITED, UDON THANI BRANCH Phirayu Seanbudda, Atippatai Noomthursat, Sarawut Utakavapee, Thamakorn Keawsrichun, Nanthasit Anthachai

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GUIDELINE FOR TICKETS SCALPING CONTROL: THE CASE STUDY OF CONCERT TICKETS Pawita Kakhai, Surasak Meebua, Tattanan Khonglamthan

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THE INFLUENCE OF JOB DEMAND, EFFORT-REWARD IMBALANCE, AND ILLEGITIMATE TASKS ON JOB BURNOUT: A CONCEPTUAL FRAMEWORK Pornpimon Lorlong, Jutamard Thaweepaiboonwong

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A TREND FOR ACADEMIC SUPPORTING PERSONNEL DEVELOPMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY, UDONTHANI EDUCATION CENTER Kanda Sarapol, Phirayu Saenbudda

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FACTORS AFFECTING THE OPERATION OF THE INTERNAL EDUCATION QUALITY ASSURANCE SYSTEM ACCORDING TO THE CRITERIA FOR DEVELOPING EDUCATIONAL QUALITY TOWARDS EXCELLENCE (EdPEx) UDON THANI EDUCATIONAL CENTER SUAN SUNANDHA RAJABHAT UNIVERSITY Teerata Pangkasa, Thanadol Armartpon

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WHY DO EMPLOYEES QUIT: A STUDY OF FACTORS AFFECTING EMPLOYEE TURNOVER IN BUSINESS PROCESS OUTSOURCING (BPO) COMPANIES IN THE PHILIPPINES Michael Jay Labin, Nathanicha Na Nakorn

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ANALYSIS ON RISK FACTORS OF ORAL CANCER IN CHENGDU COMMUNITY Yaobang Zhang, Pimporn Thongmuang, Sarisak Soontornchai

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MONITORING AND MANAGEMENT OF SEVERE DEPRESSION IN COMMUNITIES UNDER THE DIGITAL BACKGROUND IN SHENZHEN Qin Tong, Supalak Fakkham, Sarisak Soontornchai

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FACTORS AFFECTING INCOME BUDGET MANAGEMENT SUAN SUNANDHA RAJABHAT UNIVERSITY OF NAKHON PATHOM CAMPUS 2023 Nattacha Leepanyaporn, Pawita Kakhai

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LEGAL CONSIDERATIONS PERTAINING TO THE OFFENSE OF ABDUCTION Tattanan Khonglamthan, Paiboon Chuwatthanakij, Natasorn Auekarn, Nichakorn Khonthong, Surapong Woradit

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GUIDELINES FOR DEVELOPING AWARENESS OF THE REGULATIONS OF SUAN SUNANDHA RAJABHAT UNIVERSITY: THE CASE STUDY OF PERSONNEL OF THE COLLEGE OF NURSING AND HEALTH Wannarat Thongkanta, Tassanee Attharos

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THE DEVELOPMENT PROCESS PROJECT OF DISBURSEMENT IN THE COLLEGE OF POLITICS AND GOVERNMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY Paadsapid Jantachote, Tasanee Satthapong

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RESULTS OF SCIENCE EXPERIMENTS TO ANALYTICAL THINKING SKILLS OF STUDENTS IN KINDERGARTEN 3 AT RUECHAKON KINDERGARTEN Sirimanee Banjong, Duangkamol Chongcharoen, Manllika Na Nakorn

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DEVELOPMENT OF MASTER DEGREE ADMISSION PROCESS, SUAN SUNANDHA RAJABHAT UNIVERSITY Suttinee Chairat, Kamonwan Yoowattana

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INVESTIGATION ON THE CURRENT STATUS OF HEPATITIS PREVENTION AND CONTROL KNOWLEDGE POPULARIZATION IN RURAL AREAS OF NORTHWEST CHINA AND PUBLIC HEALTH EDUCATION STRATEGIES Shao Linhui, Siriluck Jittrabiab

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PERCEPTION OF THE USE OF EDUCATIONAL QUALITY CRITERIA FOR EXCELLENCE IN OPERATIONS (EdPEx), COLLEGE OF POLITICS AND GOVERNANCE SUAN SUNANDHA RAJABHAT UNIVERSITY Thanyalak Thongsuk, Sirimanee Banjong

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RESEARCH ON AIDS PREVENTION AND CONTROL INFORMATIZATION IN UNIVERSITIES IN SICHUAN PROVINCE Jiang Hang, Pimporn Thongmuang, Sarisak Soontornchai

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THE IMPACT OF SOCIAL MEDIA INFLUENCES, ONLINE MARKETING, AND WEBSITE FEATURES ON CONSUMER AND THEIR PURCHASE INTENTIONS TOWARD E-COMMERCE BUSINESS IN BANGKOK Dipti Kiran, Nathanicha Na Nakorn

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CUSTOMERS PERCEPTIONS, SERVICE MARKETING AND CONSUMERS LIFESTYLE INFLUENCING CUSTOMERS PURCHASING DECISION OF SOFT SERVE FOR STUDENTS IN BANGKOK UNIVERSITY Kaung Htike Tun, Papob Puttimanoradeekul, Suthinan Pomsuwan

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PERCEIVED QUALITY, PACKAGING, AND CELEBRITY ENDORSEMENT INFLUENCING GEN Y-Z CONSUMER LOYALTY OF BOTTLED WATER BRANDS IN BANGKOK CONVENIENCE STORES Supu Xu, Sawitree Santipiriyapon

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ANALYSIS OF RISK FACTORS RELATED TO ORAL CANCER IN ELDERLY COMMUNITY RESIDENTS IN CHENGDU CITY Yaobang Zhang, Pimporn Thongmuang, Sarisak Soontornchai

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CURRENT SITUATION, PROBLEMS AND PROSPECTS OF THE LITERATURE STUDY ON CULTURAL MEANING AND SOCIAL VALUES COMMUNICATION OF CHINESE HISTORICAL DRAMA Wang Jingjing, Somsak Klaysung

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KNOWLEDGE DISSEMINATION OF SHORT- VIDEO, LIVE BROADCAST AND LIVE VIDEO CONFERENCING BASED ON UGC MODE IN CHINA Wang Xiangyu, Somsak Klaysung

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PERCEIVED PRODUCT QUALITY, BRAND AWARENESS, AND PROMOTION CONTRIBUTIONS AFFECTING PURCHASE DECISION OF CONVENIENCE STORES IN BANGKOK, THAILAND Mayu Denta, Atisan Phuwasaktanasiri, Sawitree Santipiriyapon

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THE IMPACT OF SOCIAL SUPPORT ON LONELINESS AMONG URBAN ELDERLY PEOPLE Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab

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MEDIATING ROLE OF JOB BURNOUT RESILIENCE AND MODERATING ROLE OFFAMILY SUPPORT IN MEDICAL STAFF Liugen Wang, Thanawat Imsomboon, Siriluck Jittrabiab

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SERVICE QUALITY, MARKETING STRATEGIES AND CONSUMER PERCEPTION AFFECTING CONSUMER PURCHASING DECISION IN THAILAND GOLF TOURISM Mariem Sarhali, Atisan Phuwasaktanasiri

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TRADITIONAL CHINESE MEDICINE MEDICAL-PREVENTIVE INTEGRATION EVALUATION SCALE BASED ON THE DELPHI METHOD：DEVELOPMENT AND VALIDATION Lu Wanhua, Pimporn Thongmuang, Yuttana Sudjaroen

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EXAMINING KEY INFLUENCERS OF BRAND EXPERIENCE ON CUSTOMER ENGAGEMENT IN THAILAND’S AESTHETIC SECTOR Watcharit Siriudomset, Nuttasorn Ketprapakorn

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INFORMATION SYSTEM CONSTRUCTION OF AIDS PREVENTION AND CONTROL IN COLLEGES AND UNIVERSITIES IN SICHU Jiang Hang, Pimporn Thongmuang, Sarisak Soontornchai

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THE IMPACT OF DIGITAL SOCIAL SUPPORT ON LONELINESS OF URBAN ELDERLY Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab

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MEDIATING ROLE OF JOB BURNOUT RESILIENCE AND MODERATING ROLE OF FAMILY SUPPORT IN MEDICAL STAFF Liugen Wang, Thanawat Imsomboon, Siriluck Jittrabiab

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INFORMATION MANAGEMENT PREVENTION AND TREATMENT OF HEPATITIS IN NORTHWEST RURAL AREAS Shao Linhui, Siriluck Jittrabiab

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INNOVATION OF COMPREHENSIVE PUBLIC MANAGEMENT MECH Guo Hangru, Thanawat Imsomboon, Siriluck Jittrabiab

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THE INNOVATION OF INTEGRATED PUBLIC MANAGEMENT MECHANISM FOR HEALTHCARE AND ELDERLY CARE UNDER INFORMATION SYSTEMS Guo Hangru, Thanawat Imsomboon, Siriluck Jittrabiab

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INFLUENCE OF INTERNET CELEBRITY LIVE STREAMING ON CONSUMER PURCHASE DECISION: MEDIATING ROLE OF CONSUMER IMMERSION Sun Xinghua, Thanasuwit Tabhiranrak

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INTEGRATING PERSONALITY TRAITS, PERCEIVED VALUE, TOURIST EXPERIENCE, AND DESTINATION IMAGE: A FRAMEWORK FOR UNDERSTANDING TOURIST INTENTION Saba Shohan, Sarinya L. Suttharattanagul

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ATHLETE CELEBRITY ENDORSEMENT, BRAND AWARENESS, AND PRODUCT QUALITY AFFECTING CONSUMER PURCHASE INTENTION IN THE CASE STUDY OF NIKE PRODUCTS IN HO CHI MINH CITY, VIETNAM Dang Vi Dat, Nisit Manotungvorapun

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IDEOLOGICAL CULTIVATION THROUGH IDIOMS IN THE CHINESE LANGUAGE TEXTBOOK “HANYU JIAOCHENG” 《汉语教程》 Wansu Jaiaree, Chanicha Kidprasert, Kriangkrai Kongseng

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SYMBOLIC RHETORIC IN QUOTATIONS FROM CHAIRMAN MAO TSE-TUNG《毛泽东语录》 Chonnapatana Chirachalermporn, Kriangkrai Kongseng, Chanicha Kidprasert, Jeeranan Sangsrijan

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A PROPOSED CONCEPTUAL FRAMEWORK OF GAMIFICATION IN ENHANCING CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT AND BRAND LOYALTY IN THAI E-MARKETPLACES Suphicha Tangsophon, Nuttasorn Ketprapakorn

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THE IMPACT OF MARKETING MIX, CONSUMER CULTURE, AND PERCEIVED VALUE TOWARDS CONSUMERS’ PURCHASE DECISION OF DURIAN FROM THAILAND Zijian Shang, Chutimavadee Thongjeen

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A STUDY ON THE IMPACT OF TIK TOK LIVE E-COMMERCE ON TOURIST CONSUMERS' PURCHASING INTENTION Tan Fei, Preecha Wararatchai

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IMPACTS OF TIK TOK LIVE-STREAMING E-COMMERCE ON TRADITIONAL TOURISM IN CHINA: A STUDY ON CONSUMER PURCHASE INTENTIONS Tan Fei, Preecha Wararatchai

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THE IMPACT OF MASCOT, SOCIAL MEDIA, AND SALES CHANNEL, FACTORS TOWARDS THE BUYING DECISION OF BUTTERBEAR BAKERY SHOP Yan Xiaoyu, Papob Puttimanoradeekul, Suthinan Pomsuwan

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THE IMPACT OF MARKETING MIX, SERVICE QUALITY, AND LIFESTYLE TOWARDS CUSTOMERS’ SATISFACTION FOR CHINESE RESTAURANT IN BANGKOK Jingui Han, Chutimavadee Thongjeen

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EXPLORING THE FACTORS INFLUENCING WILLINGNESS TO PAY FOR GENERATIVE AI COURSES Zhang YuLong, Preecha Wararatchai

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THE IMPACT OF SERVICE QUALITY, SOCIAL MEDIA INFLUENCE, AND MARKETING MIX FACTORS TOWARDS CUSTOMER PURCHASE DECISION FOR HOTELS IN BANGKOK, THAILAND Anouly Laoly, Nisit Manotugnvorapun

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RESEARCH ON THE CORE FUNCTIONAL REQUIREMENTS AND USAGE PATTERNS OF BADMINTON CONSUMERS FOR SMART WEARABLE DEVICES Yi Qi, Pordee Sukpun

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THE UNITY AND INTEGRITY IN THAI SOCIETY UNDER THAI NATIONALIZATION LAWS Chonruitai Kaewrungrueng, Paiboon Chuwatthanakij, Pitsanu Poonpetpun

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A CONCEPTUAL MODEL OF E-IMC’S INFLUENCE ON GENERATION Z’S FEMALE CONSUMER BEHAVIOR Paisarn Arunchoknumlap

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BRAND COMMUNICATION OF SHANDONG TIME-HONORED BRANDS FROM THE PERSPECTIVE OF FOUR-LEVEL ANALYSIS Jun Wang, Prakaikavin Srijinda

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THE RIGHT TO ENGAGE IN LEGAL TRANSACTIONS FOR MINORS UNDER THAI LAWS, COMPARED TO TAIWANESE LAWS Kamonwan Yoowattana, Chuencheewin Yimfuang, Pattaravis Yoowattana, Sasitorn Chetanont

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THE RELATIONSHIP PROBLEMS BETWEEN THE CENTRAL GOVERNMENT AND LOCAL GOVERNMENT ORGANISATIONS, AS WELL AS THE CONTROL AND INSPECTION OF LOCAL GOVERNMENT ORGANISATIONS IN THE MODERN ERA Pattaravis Yoowattana, Ariya Poorahong, Kungsadan Senachai

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FACTORS INFLUENCING DECISION-MAKING BEHAVIOR IN USING THE BOLT APPLICATION IN THE BANGKOK AREA Piched Girdwichai, Ekarat Chaichotchaung

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INFLUENCING FACTORS OF HEALTH SERVICES UTILIZATION AMONG THE ELDERLY IN GUANGXI, CHINA: EVIDENCE FROM CHARLS 2020 Xiaoyu Zhu, Siriluck Jittrabiab, Thanawat Imsomboon, Biyan Wang

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MATERNITY LEAVE OF PREGNANT FEMALE EMPLOYEE IN CASE OF MISCARRIAGE UNDER THE LABOUR PROTECTION LAW IN COMPARISON WITH THE LAW OF REPUBLIC OF CHINA (TAIWAN) Surasak Meebua, Chuencheewin Yimfuang, Tanawat Pisitchinda, Wisa Punyanitya

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COHESIVE TIES IN ENGLISH ONLINE TRAVEL NEWS OF THE BANGKOK POST, THAILAND Tanyaret Boonma, Cholthicha Sudmuk, Suwaree Yordchim, Sarada Jarupan, Kirk Person

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THE CHARACTERISTICS OF ADMINISTRATORS IN THE DIGITAL ERA THAT AFFECT THE PERSONNEL MANAGEMENT IN EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF THE PRIVATE EDUCATION COMMISSION BANG KHAE DISTRICT, BANGKOK Punyawat Panthasarin, Ganratchakan Lertamornsak

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A STUDY OF THE FACTORS AFFECTING CHINESE STUDENTS’ SPEAKING ENGLISH LEARNING Chen Li, Suwaree Yordchim, Suphat Suka Molson, Sarada Jarupan, Kirk Person

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AN INVESTIGATION INTO THE MARKETING MIX, BRAND IMAGE, AND EV INFRASTRUCTURE, AND HOW THESE FACTORS INFLUENCE THE CONSUMERS PURCHASE INTENTION OF ELECTRIC VEHICLES IN THAILAND Conrad Chan Rafferty, Papob Puttimanoradeekul

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THE THAI STATE AND THE INDIGENOUS PEOPLE RIGHTS MANAGEMENT: A CASE STUDY OF MANI INDIGENOUS IN KHAO BANTHAT MASSIF Pafun Nilsawas Duhamel, Wijitra Srisorn, Santhan Chayanon

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CAUSAL FACTORS INFLUENCING THE DECISION TO OPEN A SECURITIES TRADING ACCOUNT WITH SECURITIES COMPANIES IN BANGKOK AND THE METROPOLITAN REGION Chutipan Sudduen

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DEVELOPMENT OF A CAUSAL FACTOR MODEL INFLUENCING ONLINE PURCHASING DECISIONS FOR PLUS-SIZE WOMEN'S CLOTHING IN BANGKOK Jutamat Sutduean

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THE INCREAS EXPORT PERFORMANCE OF DURIAN EXPORT IN THAILAND Mohd Rizaimy Shaharudin, Preecha Wararatchai, Chanthima Maninakha

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DIGITAL PLATFORM FOR TREATMENT AND MONITORING ELDERLY PATIENTS: A CASE STUDY AT PHOSRISUWAN HOSPITAL, SISAKET PROVINCE Wittawin Susutti, Pirun Dilokpatpongsa, Sorawit Tongyib, Pawaton Kaemawichanurat, Wiboonsak Watthayu, Boonkong Dhakonlayodhin, Pornpun Chalermrum, Kochakorn Siriprapai, Prapatsorn Phimnuwong, Attawut Thammachat

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FIVE DECADES IN PANG MODDAENG AND ISAN WOMEN STRUGGLING FOR REACHING TO DEVELOPMENT: A CASE STUDY OF ISAN SILK DEVELOPMENT Pipat Tanakit

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REGIONAL EDUCATIONAL RESOURCE OF EDUCATIONAL MANAGEMENT IN CHINA WenYue Deng

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A STUDY ON EFFECTIVE PATHWAYS FOR PROFESSIONAL DEVELOPMENT OF PRIMARY AND SECONDARY SCHOOL TEACHER IN CHINA Zhihui Tu

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EDUCATIONAL EQUITY AND QUALITY IMPROVEMENT: POLICIES AND PRACTICES IN CHINA Huiyan Luo

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THE GUIDELINE OF EDUCATIONAL MANAGEMENT TO ENHANCE GRADUATE EMPLOYABILITY IN CHINA Youqian Zhang

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EDUCATIONAL MANAGEMENT AND INNOVATIVE PRACTICES IN CHINA Li Huang

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COMPULSORY EDUCATION EQUITY IN CHINA Wenrui Li

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ENHANCING EDUCATIONAL INNOVATION FOR MIDDLE SCHOOLS IN CHINA Yuetong Zhao

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SMART EDUCATION AND DIGITAL TRANSFORMATION IN CHINA Qianyun Chen

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INNOVATION AND DEVELOPMENT OF RURAL EDUCATION MANAGEMENT IN CHINA Yongjun Lu

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THE IMPACT OF EDUCATIONAL TECHNOLOGY ON LEARNING OUTCOMES IN CHINA Fangfang Zhang

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THE "DOUBLE REDUCTION" POLICY OF CHINESE PRIMARY EDUCATION AND EDUCATIONAL COUNTERMEASURES Yanwen Wang

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APPLICATION HUMANISTIC EDUCATIONAL MANAGEMENT OF UNIVERSITIES IN CHINA Yuna Zhang

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THE DANCE EDUCATIONAL MANAGEMENT IN PRESCHOOL EDUCATION MAJOR IN CHINA Fangxin Lin

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THE INFLUENCE OF STUDENT-CENTERED EDUCATIONAL PHILOSOPHY ON STUDENT MANAGEMENT IN CHINESE UNIVERSITIES Zhenqiong Xu

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A STUDY ON THE PROFESSIONAL DEVELOPMENT OF YOUNG TEACHERS IN LOCAL UNIVERSITIES: A CASE OF WENSHAN UNIVERSITY IN CHINA Jinyi Liu

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EDUCATIONAL MANAGEMENT OF TEENAGER MENTAL HEALTH IN CHINA Yan Li

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INNOVATION OF THE EDUCATION MANAGEMENT SYSTEM FOR LEFT-BEHIND CHILDREN IN RURAL CHINA Qian Yang

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THE EDUCATIONAL ADMINISTRATION EMPLOYMENT GUIDANCE FOR MEDICAL STUDENT IN CHINA Jinli Zhou

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EDUCATIONAL INNOVATION AND TALENT CULTIVATION IN CHINA Lin Yuying

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"STRATEGIES FOR THE IMPROVEMENT OF CHINESE EDUCATION" THAT AFFECTS STUDENT STANDARDS IN THAILAND Qu Mingming

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INNOVATION OF HIGHER VOCATIONAL STUDENT MANAGEMENT MODEL BASED ON INDUSTRY-TEACHING INTEGRATION IN CHINA Feng Caimei

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EDUCATION MANAGEMENT OF PSYCHOLOGICAL HEALTH IN CHINA’ Na Huang

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THE INTELLIGENT EDUCATIONAL TOOL ON CLASSROOM IN CHINA Zhuoxun Li

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THE EDUCATIONAL ADMINISTRATION OF DANCE MAJORS IN CHINA UNIVERSITY Huaidan Fan

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THE GUIDLINE OF EDUCATIONAL MANAGEMENT STAFF IN CHINA Zonglei Li

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THE APPLICATION OF AI EMPOWERED EDUCATION AND ADMINISTRATION IN CHINA Kang Ye

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EDUCATIONAL MANAGEMENT OF COLLEGE STUDENT DROPPING OUT IN CHINA Yang Yinchao

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THE PROFESSIONAL ACHIEVEMENT OF TEACHER IN PRIVATE HIGHER VOCATIONAL COLLEGE IN CHINA Zhengwei Li

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STUDY ON TEACHERS' VIEWS ON TRANSFORMATIONAL LEADERSHIP Shuai Fu

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TRANSFORMATION OF EDUCATIONAL MANAGEMENT IN CHINAL Jiayi Zhu

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THE CURRENT SITUATION AND CAUSES OF EDUCATIONAL MANAGEMENT IN CHINA Ning Wang

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THE INDEPENDENT LEARNING EDUCATIONAL IN CHINA Weijian Zheng

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EDUCATIONAL POLICY AND ADMINISTRATION INNOVATION IN CHINA UNIVERSITY Yiyi Zhu

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THE DEVELOPMENT INTERCULTURAL EDUCATION MANAGEMENT IN CHINA Xinyuan Dong

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THE ROLE OF ONLINE MEDIA IN AFFECTING THE DIRECTION OF THAI POLITICS Pattaphong Satawronsamit, Wijittra Srisorn

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E-COMMERCE DEVELOPMENT FOR MOBILE PHONES AND IT EQUIPMENT SALES: A CASE STUDY OF SYNC PHONE CO., LTD. Bay Nguyen Van, Suppanat Watcharamathakorn, Arpaporn Phokajang, Thongchai Surinwarangkoon

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THE INTERSECTION OF ESG AND PROFITABILITY: A MALAYSIAN BANKING PERSPECTIVE Euphrasia Pang, Faiza Saleem

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THE ADOPTION OF BUSINESS INTELLIGENCE BIM SYSTEM IN CONSTRUCTION: A STUDY OF READINESS IN MALAYSIA Janice Ang Yizing, Sima Ahmadpour, Joshua Teck Khun Loo, Leila Ahmadpour

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THE PERCEPTION OF EFL LEARNERS TOWARDS THE INCORPORATION OF MALL IN IMPROVING LISTENING ACHIEVEMENT: THE CASE OF FIRST-YEAR ENGLISH-MAJOR UNDERGRADUATES AT SUAN SUNANDHA RAJABHAT UNIVERSITY Patcharaphan Susamawathanakun, Suwaree Yordchim

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FACTORS AFFECTING INVESTORS’ INTENTION IN REIT INVESTMENT, EVIDENCE FROM MALAYSIA Phaik-Nie Chin, Gow-Yi Chai, Jiaqi Li

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THE IMPACT OF BOARD CSR ORIENTATION AND STRATEGIC CSR ON CORPORATE CLIMATE CHANGE DISCLOSURE Say Keat Ooi

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PREDICTING COLLABORATIVE ARTIFICIAL INTELLIGENCE (AI) ADOPTION AMONG OPERATIONS MANAGERS IN MALAYSIA Yew Hoo Tan, Ai Ping Teoh

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MONITORING OF SEVERE DEPRESSION IN COMMUNITIES UNDER THE DIGITAL BACKGROUND Qin Tong, Supalak Fakkham, Sarisak Soontornchai

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TRENDS IN BUSINESS INNOVATION MANAGEMENT IN THE 21ST CENTURY Soraya Nimsamoot

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