RESEARCH ON THE CORE FUNCTIONAL REQUIREMENTS AND USAGE PATTERNS OF BADMINTON CONSUMERS FOR SMART WEARABLE DEVICES

Abstract

This study explores the core needs and usage patterns of badminton consumers regarding smart wearable devices, employing the Five-Stage Model in Consumer Behaviour and the Theory of Planned Behavior (TPB) as theoretical frameworks. The Five-Stage Model explains the sequential decision-making process of consumers, from need recognition to post-purchase behavior, which is crucial for understanding how badminton players adopt smart wearables. Meanwhile, TPB provides insights into how attitudes, subjective norms, and perceived behavioral control influence the intention and actual adoption of such devices in badminton training and gameplay. The subjects were adult athletes who participate in badminton activities at least once a week, with in-depth interviews conducted using the interview method with 30-40 badminton consumers. The results show that consumers core needs extend beyond health monitoring to include improvements in technical skills. Additionally, usage patterns should differentiate between basic equipment and specialized accessories to meet various requirements. This study provides theoretical support for the application of smart wearable devices in the field of badminton.