A STUDY ON THE INFLUENCE OF HEALTH LITERACY OF TRADITIONAL CHINESE MEDICINE ON THE HEALTH QUALITY OF CHINESE SPECIALIZED COLLEGE STUDENTS

Abstract

This study aims to explore the impact of TCM health literacy on the health quality of Chinese college students, in order to fill the gap in empirical research on TCM health preservation. By adopting a combination of quantitative and qualitative methods, the study collected questionnaire data from 400 college students and interview data from 10 students, from which the current situation of TCM health literacy and its mechanism of action on health quality were assessed. The results show that the overall TCM health literacy of college students is at an intermediate level, with high scores in health knowledge and low scores in health behavior. Gender, grade and family background have a significant impact on health literacy, with female, urban students and senior students having a higher level of health literacy. Correlative analysis shows that TCM health literacy is significantly and positively correlated with health quality, especially in terms of improving physical immunity and regulating psychological stress. Based on the research findings, this paper suggests that: first, universities should increase the popularity of TCM health preservation knowledge, combining it with campus cultural activities and course content to enhance students' TCM health education; second, by increasing practical opportunities; third, provide personalized health education support for students from different backgrounds, especially strengthening health literacy training for rural students; and fourth, combine psychological health counselling with TCM health preservation and integrate it into psychological adjustment strategies to promote the comprehensive development of students' physical and mental health.