KNOWLEDGE DISSEMINATION OF SHORT- VIDEO, LIVE BROADCAST AND LIVE VIDEO CONFERENCING BASED ON UGC MODE IN CHINA

Abstract

This study aims to explore the current status of knowledge dissemination in China's UGC short - videos, live broadcasts, and video conferencing. The research is carried out through a mixed - method approach combining qualitative and quantitative methods. On the one hand, through the observation of phenomena and case - by - case analysis of representative cases, experts and representatives of Internet platform operators are interviewed. Meanwhile, relevant content creators are selected for research based on the main types of knowledge content on representative Internet platforms. On the other hand, 50 Internet users are surveyed. The relevant samples are stratified demographically according to dimensions such as central cities, age, and job types. Through the analysis of relevant data, issues regarding the current situation of knowledge dissemination in China's UGC short - videos, live broadcasts, and video conferencing are obtained, including aspects such as weight, content types, and evaluations from main vertical users.