MARKETING FACTOR AFFECTING ON PURCHASE DECISIONS HERBAL INHALER PRODUCTS OF CONSUMER IN UDONTHANI

Abstract

The objective of this study was conducted to examine the customer’s behavior and Marketing Factor affecting on Purchase Decisions Herbal inhaler Products of Consumer in Udonthani. Data was collected 400 participants using questionnaires was analyzed by descriptive statistics, including  frequency, percentage, mean and standard deviation. The study revealed that the majority of the participants were single, female, 31-60 years of age, and working as a government employee/ state enterprise employee/ university employee. Most of them had graduated with a bachelor degree and earned an average monthly income of 20,001 – 30,000 Baht. Respondents have a frequency of purchasing herbal inhaler products: 3 times a month. The most popular quantity they choose to purchase is 3 jars of herbal inhalation products each time. The cost of purchasing herbal inhalation products is 50-100 baht. The result of the hypothesis test revealed that participants prioritized the promotional factors significantly at a statistical significance of 0.05. The most emphasized mean of promotional factors was the advertisement of herbal products on television and internet. It was followed by product purchases high quality, a reasonable price for their quality, and the availability of convenient places for herbal.