National & International Conference

• Home
• About
• Login
• Search
• Current
• Archives

Home > Archives > Vol 18, No 1 (2025)

Table of Contents

Cover

cover cover cover

Untitled

Content

content content content

Untitled

Articles

THE IMPACT OF WEBSITE FEATURES, BRAND IMAGE, AND BRAND AWARENESS FACTORS TOWARDS PURCHASE INTENTION: A CASE STUDY OF ONLINE HOTEL BOOKING IN VIETNAM Le Quoc Hung

Untitled 1

A STUDY ON THE INFLUENCE OF HEALTH LITERACY OF TRADITIONAL CHINESE MEDICINE ON THE HEALTH QUALITY OF CHINESE SPECIALIZED COLLEGE STUDENTS Siqi Yao, Suppalak Fakkham, Sarisak Soontornchai

Untitled 7

STUDY ON THE IMPACT OF DIETARY STRUCTURE CHANGES ON RESIDENTS' HEALTH IN SOUTHWEST CHINA Zhang Xiaohan, Suppalak Fakkham, Sarisak Soontornchai

Untitled 13

SUSTAINABLE DEVELOPMENT GOALS (SDGS) GUIDELINES OF SUAN SUNANDHA RAJABHAT UNIVERSITY, UDON THANI EDUCATION CENTER Anutida Sangsai, Amornrat Muenjitnoy

Untitled 19

GUIDELINES FOR IMPROVING OPERATIONAL EFFICIENCY TO REDUCE FINANCIAL PROBLEMS AND OBSTACLES FOR PERSONNEL AT UDON THANI EDUCATION CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY Jinjutha Senachai, Teerarat Amnartcharoen

Untitled 26

INTEGRATED MARKETING COMMUNICATION GUIDELINES FOR ENTREPRENEURS IN THA SADET MARKET, MUEANG DISTRICT, NONG KHAI PROVINCE Vasuta Auyapitang, Annop Annop T.srivong

Untitled 33

THE MANAGEMENT APPROACH FOR CREATIVE CULTURAL TOURISM ATTRACTIONS: A CASE STUDY OF UMJAN SUBDISTRICT, PRACHAK SILAPAKHAM DISTRICT, UDON THANI PROVINCE Ekkachai Sithamma

Untitled 40

IMPROVING THE EFFICIENCY OF PINEAPPLE PASTE PRODUCTION FOR THE COMMUNITY ENTERPRISE GROUP OF BAN MO MUSHROOM FARMS Napassawan Kumklong, Srayut Kuanmuang, Surapong Intarapak

Untitled 46

STUDY OF READINESS FOR DIGITAL UNIVERSITY OF UDON THANI EDUCATIONAL CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY Supat Somsuk, Nattachai Aeknarajindawut

Untitled 51

PROMOTING LEARNING IN ORGANIZATIONS: STRATEGIES FOR BUILDING A SUSTAINABLE CULTURE Kanlaya Pratapan, Suphakran Sophaporn

Untitled 59

THE STUDY OF MARKETING CONTENT FACTORS AND SOCIAL INFLUENCE FROM TIKTOK USERS IN UDON THANI PROVINCE Annop T.Srivong, Vasuta Auyapitang

Untitled 67

GUIDELINES FOR SOCIAL MEDIA MARKETING THROUGH FACEBOOK CHANNELS AFFECTING CONSUMERS' DECISION TO BUY GLUTINOUS RICE IN UDONTHANI PROVINCE Daranee Daungprom, Chalida Srisunthron

Untitled 73

THE DEVELOPMENT OF STUDENT BY MORALITY AND ETHICS IN EACH CURRICULUM OF UDON THANI EDUCATION CENTER, SUAN SUNANDHA RAJABHAT UNIVERSITY, THAILAND Saibua Nonsila, Waleerat Sangchai

Untitled 79

THE POWER OF THE RIGHT TO ACCESS THE STUDENT LOAN FUND UNDER THE STUDENT LOAN FUND ACT B.E. 2560 Taksa Parakaew, Napassawan Kumklong

Untitled 86

DESIGNING A PARCEL SORTING AREA FOR DELIVERY USING ABC ANALYSIS THEORY FOR A DISTRIBUTION CENTER OF COURIER COMPANY IN NONG BUA LAM PHU PROVINCE Amornrat Muenjitnoy, Phirayu Seanbudda, Nattaya Wongsabut, Suphawee Phakeenuva, Sirion Sutthimethakul

Untitled 93

MODELING THE DEVELOPMENT OF A MATERIAL STORAGE WAREHOUSE FOR WASTE SORTING PLANTS Srayut Kuanmuang, Butsarakham Ampharat

Untitled 100

COMMUNITY CULTURAL IDENTITY TO LEAD TO THE DEVELOPMENT OF SOUVENIRS BASED ON SUSTAINABLE DEVELOPMENT SDGS BAN NON SAWAN, TAMBON THA LI, AMPHOE KUMPHAWAPI, UDON THANI PROVINCE Teerarat Amnartcharoen, Nattawut Kongpangkam, Nattachai Aeknarajindawut

Untitled 107

SURVEY AND ANALYSIS OF THE CURRENT STATUS OF CHINESE MEDICINE AND HEALTH LITERACY AMONG CHINESE SPECIALIZED COLLEGE STUDENTS Siqi Yao, Suppalak Fakkham, Sarisak Soontornchai

Untitled 116

TOURIST SATISFACTION AND BEHAVIOUR THROUGH STREET FOOD FESTIVAL IN UDON THANI PROVINCE Thanadol Armartpon, Kanda Teelanont, Teerata Pangkasa

Untitled 122

RISK MANAGEMENT STRATEGIES IN PARCEL TRANSPORTATION: A CASE STUDY OF PARCEL DELIVERY BUSINESSES IN NONG KHAI PROVINCE Surapong Intarapak, Butsaraporn Saenchan, Pornchai Yaemban

Untitled 130

GUIDELINES AND SELF-AWARENESS OF UDON THANI YOUTH FOR NATURAL RESOURCE CONSERVATION Waleerat Sangchai, Tawatchai Kualamtan

Untitled 138

MARKETING FACTOR AFFECTING ON PURCHASE DECISIONS HERBAL INHALER PRODUCTS OF CONSUMER IN UDONTHANI Chalida Srisunthron, Daranee Daungprom

Untitled 143

PUBLIC POLICY: MEANING AND SCOPE Suphakarn Sophaporn

Untitled 151

INCREASING EFFICIENCY IN WAREHOUSE MANAGEMENT BY USING ABC ANALYSIS OF OUTLET MALL COMPANY LIMITED, UDON THANI BRANCH Phirayu Seanbudda, Atippatai Noomthursat, Sarawut Utakavapee, Thamakorn Keawsrichun, Nanthasit Anthachai

Untitled 158

GUIDELINE FOR TICKETS SCALPING CONTROL: THE CASE STUDY OF CONCERT TICKETS Pawita Kakhai, Surasak Meebua, Tattanan Khonglamthan

Untitled 165

THE INFLUENCE OF JOB DEMAND, EFFORT-REWARD IMBALANCE, AND ILLEGITIMATE TASKS ON JOB BURNOUT: A CONCEPTUAL FRAMEWORK Pornpimon Lorlong, Jutamard Thaweepaiboonwong

Untitled 171

A TREND FOR ACADEMIC SUPPORTING PERSONNEL DEVELOPMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY, UDONTHANI EDUCATION CENTER Kanda Sarapol, Phirayu Saenbudda

Untitled 180

FACTORS AFFECTING THE OPERATION OF THE INTERNAL EDUCATION QUALITY ASSURANCE SYSTEM ACCORDING TO THE CRITERIA FOR DEVELOPING EDUCATIONAL QUALITY TOWARDS EXCELLENCE (EdPEx) UDON THANI EDUCATIONAL CENTER SUAN SUNANDHA RAJABHAT UNIVERSITY Teerata Pangkasa, Thanadol Armartpon

Untitled 188

WHY DO EMPLOYEES QUIT: A STUDY OF FACTORS AFFECTING EMPLOYEE TURNOVER IN BUSINESS PROCESS OUTSOURCING (BPO) COMPANIES IN THE PHILIPPINES Michael Jay Labin, Nathanicha Na Nakorn

Untitled 196

ANALYSIS ON RISK FACTORS OF ORAL CANCER IN CHENGDU COMMUNITY Yaobang Zhang, Pimporn Thongmuang, Sarisak Soontornchai

Untitled 204

MONITORING AND MANAGEMENT OF SEVERE DEPRESSION IN COMMUNITIES UNDER THE DIGITAL BACKGROUND IN SHENZHEN Qin Tong, Supalak Fakkham, Sarisak Soontornchai

Untitled 211

FACTORS AFFECTING INCOME BUDGET MANAGEMENT SUAN SUNANDHA RAJABHAT UNIVERSITY OF NAKHON PATHOM CAMPUS 2023 Nattacha Leepanyaporn, Pawita Kakhai

Untitled 219

LEGAL CONSIDERATIONS PERTAINING TO THE OFFENSE OF ABDUCTION Tattanan Khonglamthan, Paiboon Chuwatthanakij, Natasorn Auekarn, Nichakorn Khonthong, Surapong Woradit

Untitled 225

GUIDELINES FOR DEVELOPING AWARENESS OF THE REGULATIONS OF SUAN SUNANDHA RAJABHAT UNIVERSITY: THE CASE STUDY OF PERSONNEL OF THE COLLEGE OF NURSING AND HEALTH Wannarat Thongkanta, Tassanee Attharos

Untitled 231

THE DEVELOPMENT PROCESS PROJECT OF DISBURSEMENT IN THE COLLEGE OF POLITICS AND GOVERNMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY Paadsapid Jantachote, Tasanee Satthapong

Untitled 236

RESULTS OF SCIENCE EXPERIMENTS TO ANALYTICAL THINKING SKILLS OF STUDENTS IN KINDERGARTEN 3 AT RUECHAKON KINDERGARTEN Sirimanee Banjong, Duangkamol Chongcharoen, Manllika Na Nakorn

Untitled 242

DEVELOPMENT OF MASTER DEGREE ADMISSION PROCESS, SUAN SUNANDHA RAJABHAT UNIVERSITY Suttinee Chairat, Kamonwan Yoowattana

Untitled 249

INVESTIGATION ON THE CURRENT STATUS OF HEPATITIS PREVENTION AND CONTROL KNOWLEDGE POPULARIZATION IN RURAL AREAS OF NORTHWEST CHINA AND PUBLIC HEALTH EDUCATION STRATEGIES Shao Linhui, Siriluck Jittrabiab

Untitled 253

PERCEPTION OF THE USE OF EDUCATIONAL QUALITY CRITERIA FOR EXCELLENCE IN OPERATIONS (EdPEx), COLLEGE OF POLITICS AND GOVERNANCE SUAN SUNANDHA RAJABHAT UNIVERSITY Thanyalak Thongsuk, Sirimanee Banjong

Untitled 259

RESEARCH ON AIDS PREVENTION AND CONTROL INFORMATIZATION IN UNIVERSITIES IN SICHUAN PROVINCE Jiang Hang, Pimporn Thongmuang, Sarisak Soontornchai

Untitled 265

THE IMPACT OF SOCIAL MEDIA INFLUENCES, ONLINE MARKETING, AND WEBSITE FEATURES ON CONSUMER AND THEIR PURCHASE INTENTIONS TOWARD E-COMMERCE BUSINESS IN BANGKOK Dipti Kiran, Nathanicha Na Nakorn

Untitled 271

CUSTOMERS PERCEPTIONS, SERVICE MARKETING AND CONSUMERS LIFESTYLE INFLUENCING CUSTOMERS PURCHASING DECISION OF SOFT SERVE FOR STUDENTS IN BANGKOK UNIVERSITY Kaung Htike Tun, Papob Puttimanoradeekul, Suthinan Pomsuwan

Untitled 278

PERCEIVED QUALITY, PACKAGING, AND CELEBRITY ENDORSEMENT INFLUENCING GEN Y-Z CONSUMER LOYALTY OF BOTTLED WATER BRANDS IN BANGKOK CONVENIENCE STORES Supu Xu, Sawitree Santipiriyapon

Untitled 286

ANALYSIS OF RISK FACTORS RELATED TO ORAL CANCER IN ELDERLY COMMUNITY RESIDENTS IN CHENGDU CITY Yaobang Zhang, Pimporn Thongmuang, Sarisak Soontornchai

Untitled 292

CURRENT SITUATION, PROBLEMS AND PROSPECTS OF THE LITERATURE STUDY ON CULTURAL MEANING AND SOCIAL VALUES COMMUNICATION OF CHINESE HISTORICAL DRAMA Wang Jingjing, Somsak Klaysung

Untitled 297

KNOWLEDGE DISSEMINATION OF SHORT- VIDEO, LIVE BROADCAST AND LIVE VIDEO CONFERENCING BASED ON UGC MODE IN CHINA Wang Xiangyu, Somsak Klaysung

Untitled 304

PERCEIVED PRODUCT QUALITY, BRAND AWARENESS, AND PROMOTION CONTRIBUTIONS AFFECTING PURCHASE DECISION OF CONVENIENCE STORES IN BANGKOK, THAILAND Mayu Denta, Atisan Phuwasaktanasiri, Sawitree Santipiriyapon

Untitled 310

THE IMPACT OF SOCIAL SUPPORT ON LONELINESS AMONG URBAN ELDERLY PEOPLE Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 318

MEDIATING ROLE OF JOB BURNOUT RESILIENCE AND MODERATING ROLE OFFAMILY SUPPORT IN MEDICAL STAFF Liugen Wang, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 325

SERVICE QUALITY, MARKETING STRATEGIES AND CONSUMER PERCEPTION AFFECTING CONSUMER PURCHASING DECISION IN THAILAND GOLF TOURISM Mariem Sarhali, Atisan Phuwasaktanasiri

Untitled 333

TRADITIONAL CHINESE MEDICINE MEDICAL-PREVENTIVE INTEGRATION EVALUATION SCALE BASED ON THE DELPHI METHOD：DEVELOPMENT AND VALIDATION Lu Wanhua, Pimporn Thongmuang, Yuttana Sudjaroen

Untitled 340

EXAMINING KEY INFLUENCERS OF BRAND EXPERIENCE ON CUSTOMER ENGAGEMENT IN THAILAND’S AESTHETIC SECTOR Watcharit Siriudomset, Nuttasorn Ketprapakorn

Untitled 350

INFORMATION SYSTEM CONSTRUCTION OF AIDS PREVENTION AND CONTROL IN COLLEGES AND UNIVERSITIES IN SICHU Jiang Hang, Pimporn Thongmuang, Sarisak Soontornchai

Untitled 357

THE IMPACT OF DIGITAL SOCIAL SUPPORT ON LONELINESS OF URBAN ELDERLY Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 364

MEDIATING ROLE OF JOB BURNOUT RESILIENCE AND MODERATING ROLE OF FAMILY SUPPORT IN MEDICAL STAFF Liugen Wang, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 371

INFORMATION MANAGEMENT PREVENTION AND TREATMENT OF HEPATITIS IN NORTHWEST RURAL AREAS Shao Linhui, Siriluck Jittrabiab

Untitled 379

INNOVATION OF COMPREHENSIVE PUBLIC MANAGEMENT MECH Guo Hangru, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 386

THE INNOVATION OF INTEGRATED PUBLIC MANAGEMENT MECHANISM FOR HEALTHCARE AND ELDERLY CARE UNDER INFORMATION SYSTEMS Guo Hangru, Thanawat Imsomboon, Siriluck Jittrabiab

Untitled 392

INFLUENCE OF INTERNET CELEBRITY LIVE STREAMING ON CONSUMER PURCHASE DECISION: MEDIATING ROLE OF CONSUMER IMMERSION Sun Xinghua, Thanasuwit Tabhiranrak

Untitled 398

INTEGRATING PERSONALITY TRAITS, PERCEIVED VALUE, TOURIST EXPERIENCE, AND DESTINATION IMAGE: A FRAMEWORK FOR UNDERSTANDING TOURIST INTENTION Saba Shohan, Sarinya L. Suttharattanagul

Untitled 407

ATHLETE CELEBRITY ENDORSEMENT, BRAND AWARENESS, AND PRODUCT QUALITY AFFECTING CONSUMER PURCHASE INTENTION IN THE CASE STUDY OF NIKE PRODUCTS IN HO CHI MINH CITY, VIETNAM Dang Vi Dat, Nisit Manotungvorapun

Untitled 416

IDEOLOGICAL CULTIVATION THROUGH IDIOMS IN THE CHINESE LANGUAGE TEXTBOOK “HANYU JIAOCHENG” 《汉语教程》 Wansu Jaiaree, Chanicha Kidprasert, Kriangkrai Kongseng

Untitled 424

SYMBOLIC RHETORIC IN QUOTATIONS FROM CHAIRMAN MAO TSE-TUNG《毛泽东语录》 Chonnapatana Chirachalermporn, Kriangkrai Kongseng, Chanicha Kidprasert, Jeeranan Sangsrijan

Untitled 430

A PROPOSED CONCEPTUAL FRAMEWORK OF GAMIFICATION IN ENHANCING CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT AND BRAND LOYALTY IN THAI E-MARKETPLACES Suphicha Tangsophon, Nuttasorn Ketprapakorn

Untitled 437

THE IMPACT OF MARKETING MIX, CONSUMER CULTURE, AND PERCEIVED VALUE TOWARDS CONSUMERS’ PURCHASE DECISION OF DURIAN FROM THAILAND Zijian Shang, Chutimavadee Thongjeen

Untitled 443

A STUDY ON THE IMPACT OF TIK TOK LIVE E-COMMERCE ON TOURIST CONSUMERS' PURCHASING INTENTION Tan Fei, Preecha Wararatchai

Untitled 451

IMPACTS OF TIK TOK LIVE-STREAMING E-COMMERCE ON TRADITIONAL TOURISM IN CHINA: A STUDY ON CONSUMER PURCHASE INTENTIONS Tan Fei, Preecha Wararatchai

Untitled 457

THE IMPACT OF MASCOT, SOCIAL MEDIA, AND SALES CHANNEL, FACTORS TOWARDS THE BUYING DECISION OF BUTTERBEAR BAKERY SHOP Yan Xiaoyu, Papob Puttimanoradeekul, Suthinan Pomsuwan

Untitled 464

THE IMPACT OF MARKETING MIX, SERVICE QUALITY, AND LIFESTYLE TOWARDS CUSTOMERS’ SATISFACTION FOR CHINESE RESTAURANT IN BANGKOK Jingui Han, Chutimavadee Thongjeen

Untitled 473

EXPLORING THE FACTORS INFLUENCING WILLINGNESS TO PAY FOR GENERATIVE AI COURSES Zhang YuLong, Preecha Wararatchai

Untitled 481

THE IMPACT OF SERVICE QUALITY, SOCIAL MEDIA INFLUENCE, AND MARKETING MIX FACTORS TOWARDS CUSTOMER PURCHASE DECISION FOR HOTELS IN BANGKOK, THAILAND Anouly Laoly, Nisit Manotugnvorapun

Untitled 487

RESEARCH ON THE CORE FUNCTIONAL REQUIREMENTS AND USAGE PATTERNS OF BADMINTON CONSUMERS FOR SMART WEARABLE DEVICES Yi Qi, Pordee Sukpun

Untitled 493

THE UNITY AND INTEGRITY IN THAI SOCIETY UNDER THAI NATIONALIZATION LAWS Chonruitai Kaewrungrueng, Paiboon Chuwatthanakij, Pitsanu Poonpetpun

Untitled 500

A CONCEPTUAL MODEL OF E-IMC’S INFLUENCE ON GENERATION Z’S FEMALE CONSUMER BEHAVIOR Paisarn Arunchoknumlap

Untitled 505

BRAND COMMUNICATION OF SHANDONG TIME-HONORED BRANDS FROM THE PERSPECTIVE OF FOUR-LEVEL ANALYSIS Jun Wang, Prakaikavin Srijinda

Untitled 513

THE RIGHT TO ENGAGE IN LEGAL TRANSACTIONS FOR MINORS UNDER THAI LAWS, COMPARED TO TAIWANESE LAWS Kamonwan Yoowattana, Chuencheewin Yimfuang, Pattaravis Yoowattana, Sasitorn Chetanont

Untitled 517

THE RELATIONSHIP PROBLEMS BETWEEN THE CENTRAL GOVERNMENT AND LOCAL GOVERNMENT ORGANISATIONS, AS WELL AS THE CONTROL AND INSPECTION OF LOCAL GOVERNMENT ORGANISATIONS IN THE MODERN ERA Pattaravis Yoowattana, Ariya Poorahong, Kungsadan Senachai

Untitled 522

FACTORS INFLUENCING DECISION-MAKING BEHAVIOR IN USING THE BOLT APPLICATION IN THE BANGKOK AREA Piched Girdwichai, Ekarat Chaichotchaung

Untitled 527

INFLUENCING FACTORS OF HEALTH SERVICES UTILIZATION AMONG THE ELDERLY IN GUANGXI, CHINA: EVIDENCE FROM CHARLS 2020 Xiaoyu Zhu, Siriluck Jittrabiab, Thanawat Imsomboon, Biyan Wang

Untitled 538

MATERNITY LEAVE OF PREGNANT FEMALE EMPLOYEE IN CASE OF MISCARRIAGE UNDER THE LABOUR PROTECTION LAW IN COMPARISON WITH THE LAW OF REPUBLIC OF CHINA (TAIWAN) Surasak Meebua, Chuencheewin Yimfuang, Tanawat Pisitchinda, Wisa Punyanitya

Untitled 546

COHESIVE TIES IN ENGLISH ONLINE TRAVEL NEWS OF THE BANGKOK POST, THAILAND Tanyaret Boonma, Cholthicha Sudmuk, Suwaree Yordchim, Sarada Jarupan, Kirk Person

Untitled 553

THE CHARACTERISTICS OF ADMINISTRATORS IN THE DIGITAL ERA THAT AFFECT THE PERSONNEL MANAGEMENT IN EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF THE PRIVATE EDUCATION COMMISSION BANG KHAE DISTRICT, BANGKOK Punyawat Panthasarin, Ganratchakan Lertamornsak

Untitled 561

A STUDY OF THE FACTORS AFFECTING CHINESE STUDENTS’ SPEAKING ENGLISH LEARNING Chen Li, Suwaree Yordchim, Suphat Suka Molson, Sarada Jarupan, Kirk Person

Untitled 568

AN INVESTIGATION INTO THE MARKETING MIX, BRAND IMAGE, AND EV INFRASTRUCTURE, AND HOW THESE FACTORS INFLUENCE THE CONSUMERS PURCHASE INTENTION OF ELECTRIC VEHICLES IN THAILAND Conrad Chan Rafferty, Papob Puttimanoradeekul

Untitled 575

THE THAI STATE AND THE INDIGENOUS PEOPLE RIGHTS MANAGEMENT: A CASE STUDY OF MANI INDIGENOUS IN KHAO BANTHAT MASSIF Pafun Nilsawas Duhamel, Wijitra Srisorn, Santhan Chayanon

Untitled 582

CAUSAL FACTORS INFLUENCING THE DECISION TO OPEN A SECURITIES TRADING ACCOUNT WITH SECURITIES COMPANIES IN BANGKOK AND THE METROPOLITAN REGION Chutipan Sudduen

Untitled 590

DEVELOPMENT OF A CAUSAL FACTOR MODEL INFLUENCING ONLINE PURCHASING DECISIONS FOR PLUS-SIZE WOMEN'S CLOTHING IN BANGKOK Jutamat Sutduean

Untitled 599

THE INCREAS EXPORT PERFORMANCE OF DURIAN EXPORT IN THAILAND Mohd Rizaimy Shaharudin, Preecha Wararatchai, Chanthima Maninakha

Untitled 607

DIGITAL PLATFORM FOR TREATMENT AND MONITORING ELDERLY PATIENTS: A CASE STUDY AT PHOSRISUWAN HOSPITAL, SISAKET PROVINCE Wittawin Susutti, Pirun Dilokpatpongsa, Sorawit Tongyib, Pawaton Kaemawichanurat, Wiboonsak Watthayu, Boonkong Dhakonlayodhin, Pornpun Chalermrum, Kochakorn Siriprapai, Prapatsorn Phimnuwong, Attawut Thammachat

Untitled 615

FIVE DECADES IN PANG MODDAENG AND ISAN WOMEN STRUGGLING FOR REACHING TO DEVELOPMENT: A CASE STUDY OF ISAN SILK DEVELOPMENT Pipat Tanakit

Untitled 624

REGIONAL EDUCATIONAL RESOURCE OF EDUCATIONAL MANAGEMENT IN CHINA WenYue Deng

Untitled 634

A STUDY ON EFFECTIVE PATHWAYS FOR PROFESSIONAL DEVELOPMENT OF PRIMARY AND SECONDARY SCHOOL TEACHER IN CHINA Zhihui Tu

Untitled 639

EDUCATIONAL EQUITY AND QUALITY IMPROVEMENT: POLICIES AND PRACTICES IN CHINA Huiyan Luo

Untitled 645

THE GUIDELINE OF EDUCATIONAL MANAGEMENT TO ENHANCE GRADUATE EMPLOYABILITY IN CHINA Youqian Zhang

Untitled 649

EDUCATIONAL MANAGEMENT AND INNOVATIVE PRACTICES IN CHINA Li Huang

Untitled 654

COMPULSORY EDUCATION EQUITY IN CHINA Wenrui Li

Untitled 659

ENHANCING EDUCATIONAL INNOVATION FOR MIDDLE SCHOOLS IN CHINA Yuetong Zhao

Untitled 664

SMART EDUCATION AND DIGITAL TRANSFORMATION IN CHINA Qianyun Chen

Untitled 670

INNOVATION AND DEVELOPMENT OF RURAL EDUCATION MANAGEMENT IN CHINA Yongjun Lu

Untitled 674

THE IMPACT OF EDUCATIONAL TECHNOLOGY ON LEARNING OUTCOMES IN CHINA Fangfang Zhang

Untitled 682

THE "DOUBLE REDUCTION" POLICY OF CHINESE PRIMARY EDUCATION AND EDUCATIONAL COUNTERMEASURES Yanwen Wang

Untitled 688

APPLICATION HUMANISTIC EDUCATIONAL MANAGEMENT OF UNIVERSITIES IN CHINA Yuna Zhang

Untitled 692

THE DANCE EDUCATIONAL MANAGEMENT IN PRESCHOOL EDUCATION MAJOR IN CHINA Fangxin Lin

Untitled 697

THE INFLUENCE OF STUDENT-CENTERED EDUCATIONAL PHILOSOPHY ON STUDENT MANAGEMENT IN CHINESE UNIVERSITIES Zhenqiong Xu

Untitled 702

A STUDY ON THE PROFESSIONAL DEVELOPMENT OF YOUNG TEACHERS IN LOCAL UNIVERSITIES: A CASE OF WENSHAN UNIVERSITY IN CHINA Jinyi Liu

Untitled 707

EDUCATIONAL MANAGEMENT OF TEENAGER MENTAL HEALTH IN CHINA Yan Li

Untitled 711

INNOVATION OF THE EDUCATION MANAGEMENT SYSTEM FOR LEFT-BEHIND CHILDREN IN RURAL CHINA Qian Yang

Untitled 716

THE EDUCATIONAL ADMINISTRATION EMPLOYMENT GUIDANCE FOR MEDICAL STUDENT IN CHINA Jinli Zhou

Untitled 721

EDUCATIONAL INNOVATION AND TALENT CULTIVATION IN CHINA Lin Yuying

Untitled 726

"STRATEGIES FOR THE IMPROVEMENT OF CHINESE EDUCATION" THAT AFFECTS STUDENT STANDARDS IN THAILAND Qu Mingming

Untitled 730

INNOVATION OF HIGHER VOCATIONAL STUDENT MANAGEMENT MODEL BASED ON INDUSTRY-TEACHING INTEGRATION IN CHINA Feng Caimei

Untitled 736

EDUCATION MANAGEMENT OF PSYCHOLOGICAL HEALTH IN CHINA’ Na Huang

Untitled 741

THE INTELLIGENT EDUCATIONAL TOOL ON CLASSROOM IN CHINA Zhuoxun Li

Untitled 746

THE EDUCATIONAL ADMINISTRATION OF DANCE MAJORS IN CHINA UNIVERSITY Huaidan Fan

Untitled 752

THE GUIDLINE OF EDUCATIONAL MANAGEMENT STAFF IN CHINA Zonglei Li

Untitled 757

THE APPLICATION OF AI EMPOWERED EDUCATION AND ADMINISTRATION IN CHINA Kang Ye

Untitled 762

EDUCATIONAL MANAGEMENT OF COLLEGE STUDENT DROPPING OUT IN CHINA Yang Yinchao

Untitled 766

THE PROFESSIONAL ACHIEVEMENT OF TEACHER IN PRIVATE HIGHER VOCATIONAL COLLEGE IN CHINA Zhengwei Li

Untitled 771

STUDY ON TEACHERS' VIEWS ON TRANSFORMATIONAL LEADERSHIP Shuai Fu

Untitled 776

TRANSFORMATION OF EDUCATIONAL MANAGEMENT IN CHINAL Jiayi Zhu

Untitled 782

THE CURRENT SITUATION AND CAUSES OF EDUCATIONAL MANAGEMENT IN CHINA Ning Wang

Untitled 788

THE INDEPENDENT LEARNING EDUCATIONAL IN CHINA Weijian Zheng

Untitled 791

EDUCATIONAL POLICY AND ADMINISTRATION INNOVATION IN CHINA UNIVERSITY Yiyi Zhu

Untitled 796

THE DEVELOPMENT INTERCULTURAL EDUCATION MANAGEMENT IN CHINA Xinyuan Dong

Untitled 804

THE ROLE OF ONLINE MEDIA IN AFFECTING THE DIRECTION OF THAI POLITICS Pattaphong Satawronsamit, Wijittra Srisorn

Untitled 807

E-COMMERCE DEVELOPMENT FOR MOBILE PHONES AND IT EQUIPMENT SALES: A CASE STUDY OF SYNC PHONE CO., LTD. Bay Nguyen Van, Suppanat Watcharamathakorn, Arpaporn Phokajang, Thongchai Surinwarangkoon

Untitled 814

THE INTERSECTION OF ESG AND PROFITABILITY: A MALAYSIAN BANKING PERSPECTIVE Euphrasia Pang, Faiza Saleem

Untitled 824

THE ADOPTION OF BUSINESS INTELLIGENCE BIM SYSTEM IN CONSTRUCTION: A STUDY OF READINESS IN MALAYSIA Janice Ang Yizing, Sima Ahmadpour, Joshua Teck Khun Loo, Leila Ahmadpour

Untitled 833

THE PERCEPTION OF EFL LEARNERS TOWARDS THE INCORPORATION OF MALL IN IMPROVING LISTENING ACHIEVEMENT: THE CASE OF FIRST-YEAR ENGLISH-MAJOR UNDERGRADUATES AT SUAN SUNANDHA RAJABHAT UNIVERSITY Patcharaphan Susamawathanakun, Suwaree Yordchim

Untitled 840

FACTORS AFFECTING INVESTORS’ INTENTION IN REIT INVESTMENT, EVIDENCE FROM MALAYSIA Phaik-Nie Chin, Gow-Yi Chai, Jiaqi Li

Untitled 845

THE IMPACT OF BOARD CSR ORIENTATION AND STRATEGIC CSR ON CORPORATE CLIMATE CHANGE DISCLOSURE Say Keat Ooi

Untitled 855

PREDICTING COLLABORATIVE ARTIFICIAL INTELLIGENCE (AI) ADOPTION AMONG OPERATIONS MANAGERS IN MALAYSIA Yew Hoo Tan, Ai Ping Teoh

Untitled 862