COMMUNITY CULTURAL IDENTITY TO LEAD TO THE DEVELOPMENT OF SOUVENIRS BASED ON SUSTAINABLE DEVELOPMENT SDGS BAN NON SAWAN, TAMBON THA LI, AMPHOE KUMPHAWAPI, UDON THANI PROVINCE

Abstract

This research is about the cultural identity of the community to lead to the development of souvenirs based on sustainable development SDGS, Ban Non-Sawan, Tambon Tha Li, Amphoe Kumphawapi, Udon Thani Province, with the following objectives: 1. To study the cultural identity of the Ban Non Sawan community to lead to the development of souvenirs based on sustainable development SDGS, 2. To develop the design of souvenir products for tourism in the Non Sawan community, 3. To promote and develop souvenirs into new souvenir products for cultural tourism with community participation. Case study: Ban Non Sawan, Tambon Tha Li, Amphoe Kumphawapi, Udon Thani Province. In this research, the sample group is tourists who travel to Kumphawapi District, Udon Thani Province. The sample population of 400 people. The conclusion it was found that the development of souvenirs for tourism has many people who are satisfied with the development of souvenir products, whether in terms of design, quality, or local wisdom identity. However, some people are not satisfied and think that the materials used to make the packaging may be too difficult and complicated, and the production may be slower than the tourists' needs. The researcher sees the problems that need to be developed. In terms of the production of raw materials for packaging, in order to make community participation more effective, organizing training courses for service providers to have a good attitude that can be further developed in the work of the community enterprise effectively.