Vol 16, No 1 (2024)

16th International & National Conference

16th International & National Conference

Table of Contents

Cover

cover
cover cover
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Content

contents
contents contents
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Articles

Understanding the Adoption of Blockchain Technology in the Halal Food Supply Chain: A Conceptual Framework
Adila Talip, Mohd Rizaimy Rizaimy Shaharudin, Siti Fairuza Hassam, Preecha Wararatchai
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1-10
Getting Fit? Let’s See If We’re Satisfied with The Service Quality of Sports Centers in Malaysia: Customers’ Perspective
Anushia Chelvarayan, Arunn Balu, Sook Fern Yeo, Lim Kah Boon, Hazlaili Hashim
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11-21
The Logistics Efficiency Increasing in Rice Mills a Case Study of ABC Rice Mill, Bang Len, Nakhon Pathom
Gyeongmin Kim, Srisarin Norasedsophon, Chanicha Moryadee, Santipong Jirotkulkit, Lamphai Trakoonsanti
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22-34
The Digital Payment Paradigm: An Analysis of Factors Influencing E-Wallet Adoption Among Malaysian Youth
Hazlaili Binti Hashim, Gan Xing Ru, Anushia Chelvarayan, Yeo Sook Fern, Khairol Nizat Bin Lajis
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35-44
Website Development for Online Sale of Cold Brew Coffee: A Case Study of MNM Shop
Huy Nguyen Quoc, Suppanat Watcharamathakorn, Thongchai Surinwarangkoon, Supranee Wattanasin
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45-57
A Study on Consumer Adoption Intention towards Unified Payment Interface (UPI)
Kah Boon Lim, Siu Wan Chua, Sook Fern Yeo, Cheng Ling Tan
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58-69
Volatility Spillover Effects on the Gold and Stock Markets of the BRIC Countries
Li Ya Xu, Tze-Haw Chan
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70-91
The Obligation for Senior Citizens to Undergo Aptitude and Cognitive Tests Before Renewal of Their Driving License
Mohd Syahrin Safwan Omar, S. Sarifah Radiah Shariff, Nordina Qayyen Mohamad Rosli, Preecha Wararatchai
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92-99
Sustainability In Delivering a Successful Public-Private Partnerships Projects in Malaysia
Mohd. Aris Nur Azlinda, Nasruddin Ellisha, Yunieta Anny NainggolanNainggolan, Mustafa Muhammad Hadry
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100-114
Unveiling Organizational Success in Bangladesh's Hospitality
Jazrin Annan, Chanatip Suksai, Suthinan Pomsuwan
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115-121
The Impact of Paid Media, Owned Media, And Earned Media Towards the Purchase Decision on Health Food Supplements of Millenials and Gen Zs in Bangkok, Thailand
Martin Santos, Suthinan Pomsuwan
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122-129
Impact of Organizational Innovation, Communication, and Structure on Employee Engagement in the Indian Corporate Sector
Parma Nand Mishra, Chanatip Suksai, Suthinan Pomsuwan
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130-136
The Effect of Work Environment, Teamwork, And Employee Stress Factors on Organization Performance in Company a Located in Rayong, Thailand
Phongsakorn Pinnate, Suthinan Pomsuwan
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137-145
The Construction of Optimal Portfolios of Traditional Investment and Alternative Investments
Thu Ta Naing, Supachet Chansarn
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146-154
The Impact of Electronic Brochure Concerns, Social Media In-Feed Advertising, and Traditional Media Towards Customer Purchase Intention on Mobile Phone of Millennials in Bangkok, Thailand
Arada Panmueang, Suthinan Pomsuwan
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155-164
The Impact of Organizational Learning, Corporate Culture, and Transformational Leadership Towards Organizational Innovation of the Animal Feed Industry in Myanmar
Hsu Myat Naing, Chanatip Suksai
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165-172
The Impact of Marketing Mix, Word of Mouth, and Customer Expectations Towards Customer’s Purchasing Decision in Choosing Restaurants in Bangkok
Inkarat Thowrungraung, Chutimavadee Thongjeen
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173-180
The Impact of Marketing Mix, Digital Marketing, and Word of Mouth Towards Consumers’ Purchasing Decisions in Online Food Delivery Services in Yangon, Myanmar
Khine Thitsar Kyaw, Chutimavadee Thongjeen
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181-188
The Impact of Brand Awareness, Social Media Influence, and Marketing Mix Factors Towards Consumers’ Purchasing Decisions of Skincare Products in Bangkok
Mya Thet Chal, Chutimavadee Thongjeen
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189-196
The Influence of Organizational Culture, Work Itself Factors, and Individual Motivation Factors Toward Employees’ Job Satisfaction in the Pharmaceutical Company a Limited
Naw May Mya Lwin, Suthinan Pomsuwan
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197-204
The Impact of Digital Workplace Transformation, Remote Working and Working Environment Towards Employee Performance Throughout the Covid-19 Pandemic in Interior Industry in Bangkok
Saung Hnin Moe, Suthinan Pomsuwan
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205-212
The Impact of Welfare, Work Life Balance, And Work Environment Factors Towards Job Satisfaction in Company a That Located in Pathum Thani, Thailand
Siwapich Ouppa-Bongse, Suthinan Pomsuwan
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213-220
Transformational Leadership of Boat Tourism Community Enterprises, Ban Diem Homestay, Udon Thani Province
Wimonpak Seuaudomnan, Muthita Thaweekarnthai, Thanasuwit Tabhiranrak, Winai Mankhatitham
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221-230
A Conceptual Paper on Intellectual Capital Efficiency and Environment, Social and Governance Performance: The Moderating Role of Innovation and Sensitive Industries
Norsafrina Mansori, Fathyah Hashim
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231-239
Determinants of Accounting Students’ Decision to Switch to Non-Accounting Majoring: A Case Study of Multimedia University, Malaysia
Nurul Dyanna Hamzah, Norliza Darus, Fathiah Hashim
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240-246
Tourism Augmented Reality in China
Qiao Botao, Yulita Hanum P Iskandar
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247-255
Proposing A Mitigation Plan of The Mda Sticker Labelling Processing Time Using Cause and Effect Analysis
Shah Rizal Kirun Nizat, Wan Mazlina Wan Mohamed, S. Sarifah Radiah Shariff, Preecha Wararatchai
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256-264
Evolution of Blockchain in Supply Chain Management: A Bibliometric Review and Outlook for Future Research
Siti Fairuza Hassam, Adila Talip, Preecha Wararatchai
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265-279
Unlocking the Potential of Metaverse's Applications in Warehousing and Distribution
Siti Norida Wahab, Mohd Rizaimy Shaharudin, Preecha Wararatchai
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280-292
Addiction On Mobile Social Networking Site: A Study Among Digital Generation
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim, Lam Kai Jing, Anushia Chelvarayan, Hazlaili Binti Hashim
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293-316
Exploring the Influence Factors of Supply Chain Sustainability During Crisis
Suharti Ishak, Mohd Rizaimy Shaharudin, Siti Norida Wahab, Preecha Wararatchai
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307-316
Factors Influencing Consumers’ Behavioral Intention to Use Facial Recognition Payment on E-Commerce Platforms in China
Teng Yu, Ai Ping Teoh
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317-322
Professional Competency Model for Application-Oriented University Teachers in Hainan Province
Huiling Liu, Ganratchakan Lertamornsak, Suttipong Boonphadung
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323-333
An Effective Management Model for Chinese Parental Involvement
Cai Mingming, Poramatdha Chutimant
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334-342
Strategies for Professional Development of Rural Primary School Teachers
Sihui Xiao, Thada Siththada
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343-347
Study on the Changes of Singing Behavior of Huaihua Shanghe Yang Opera from the Perspective of Cultural Ecology
Guangzheng Zeng, Chutima Maneewattana
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348-356
Analyzing Amanda Wingfield in Tennessee Williams’ The Glass Menagerie Through the Lens of Enneagram
Sakchai Iamkrasin, Chutima Maneewattana
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357-365
The Current Situation, Reflection and Countermeasures of the Development of Lingnan Folk Dance from the Perspective of Cultural Ecology
Weiyu Liu, Nataporn Rattanachaiwong
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366-373
Challenges in Teaching Thai Writing Skills: A Case Study of Difficulties Faced by Chinese Teachers in Yunnan Universities, China
Jingwei Yan, Cholthicha Sudmuk, Suwaree Yordchim, Behrad Aghaei
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374-379
Reflections on the Cultivation of Aesthetic Awareness in Ballet Teaching
Jingya Chen, Nataporn Rattanachaiwong
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380-387
Guidelines for Customer Loyalty and Sustainable Development in Five-Star Resorts
Patchareeporn Songkrohpanit, Uea-umporn Tipayatikumporn, Tipat Sottiwan
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388-395
Performance Model for The Role of Tosca in Puccini's Opera
Rui Wang, Chutima Maneewattana
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396-403
Research on Inheritance Strategies of Local Drama Genres - Taking Baling Opera in Hunan as an Example
Xia Gao, Phakamas Jirajarupat
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404-411
Characteristics and Value of The Collection of Ancient Chinese Poetry, Shi Jing
Xiang Li, Phakamas Jirajarupat
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412-419
The Development of Computer Music Technology in Guangxi Folk Songs
Xinghong Pan, Chutima Maneewattana
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420-425
An Overview of Dance Culture Research in the "Tibetan-Qiang-Yi" Ethnic Corridor
Xinxin Lan, Chutima Maneewattana
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426-432
Mudong Folk Song Singing from the Perspective of Cultural Identity
Yonghong Gong, Phakamas Jirajarupat
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433-439
Study on The Quality of Fermented Feed Using Thua-nao as a Fermentation Supplementation
Duddoa Khonyoung, Sukree Yoosuk, Pichit Wonnakom, Surapong Tongrueng, Worasin Malaithong, Morrakod Wongnhor
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440-447
Research Innovation in Sacral Sac Prevention in China
Li Huixiang, Sarisak Soontornchai, Pimporn Thongmuang
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448-459
The Influence of Meteorological Factors on The Incidence of Human Brucellosis in Baotou City in Inner Mongolia
Liu Chunfang, Sarisak Soontornchai, Somchai Bovornkitti, Wang Xuemei
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460-469
Analysis of Satisfaction Degree of Community Health Service for The Elderly in Nanning City, China
Xiaojun Xu, Sarisak Soontornchai, Somchai Bovornkitti, Suppalak Fakkham, Xiaoqiang Qiu
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470-479