Vol 15, No 1 (2022)

15th International & National Conference

15th International & National Conference

Table of Contents

Cover

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cover cover
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Content

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Articles

Customer Loyalty Influencing Supply Chain Performance of Manufacturers in Thailand
Gy econgmin Kim, Phichet Netsawang
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1
How Changing Food Buying Behavior of Consumer during Covid-19 Affect A La Carte Restaurant in Lum Luk Ka
Jakapat Tiewsuratkul, Thirarut Worapishet
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8
Assessing Residents’ Receptiveness towards Smart City Technologies
Jothi Jhen Hao Gunabalan, Say Keat Ooi, Jasmine A.L. Yeap
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18
Marketing Innovation and Export Efficiency
Kittipat Bualek, Tanapol Kortana
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27
Factors Affecting Public Transport Service in Chiang Mai Province
Natashi Kochakaset
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36
Determinants of Intention to Play Mobile Games in Thailand
Patchara Pongcharoenkul, Nirundon Tapachai
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44
Understanding Factors Affecting Malaysians’ Intention to Vaccinate Against COVID-19
Tan Mei Ying, Salmi Mohd Isa
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56
A Portrayal of Female Characters in Chinese TV Series and its Impact on Audiences' Identification : A Case Study of “Heroes in Harm's Way”
Yaqi Cui, Suwannee Lucknavanich
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77
Motivational Factors and Intended Effort for Asian Students Learning LOTEs
Luoling Yang, Natthapong Chanyoo
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83
Learning English Experiences of Ten High School Students in China: A Qualitative Study
Li Tianhang, Josephine Katenga, Chomphunut Phutikettrkit
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93
The Differences of Online News Translations with Different Translation Applications
Benjarat Somnuek, Chinchira Bunchutrakun, Angvarrah Lieungnapar, Jonathan Ramirez Pinatacan
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108
The Evolution of Chinese Opera Performance: A Case Study of Qian Opera
Dandan Sun, Kusuma Teppharak, Xiulei Ren
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117
English Compound Words from Online Smartphone Advertisements
Hassawas Suwannaphan, Suwaree Yordchim, Angvarrah Lieungnapar
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127
The Phonology of Yunnanese Dialect at Mae Salong Nok Sub-District, Mae Fah Luang District, Chiang Rai Province
Liang Fan, Rudee Eiamroengporn, Suwaree Yordchim, Anantachai Aeka, Napimchanakit Paukinsaeng, Kaniknan Photchong
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139
Text Analysis of Chinese Dance Culture Ecology Research
Liu Lichao, Phakamas Jirajarupat, Qiu Jin
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155
The Aesthetic Significance of the Ballet "Red Detachment of Women" and the Female Ideology
Lina Lyu, Phakamas Jirajarupat, Qiu Jin
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166
Traditionalized Intangible Cultural Heritage Performance-Reflection on the Field Investigation of Changsha Huaguxi
Lingdan Wang, Nataporn Rattachaiwong, Yinghua Zhang
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178
English Derivational Suffixes from Handbags Online Advertisement
Pacharida Rodphothong, Suwaree Yordchim, Napasri Suwanajote, Kirk Person
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194
English Participles Used in Online Skincare Advertisements
Panachai Sukyued, Suwaree Yordchim, Chinchira Bunchutrakun, Kirk Person
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204
Patterns of Collocations Used in Companies’ Core Values
Peeranon Meechana, Suwaree Yordchim, Anantachai Aeka, Kirk Person
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214
Problems of Using Google Translate for Translating Business News from English to Thai
Ronnakon Thongruong, Chinchira Bunchutrakun, Suwaree Yordchim, Jonathan Ramirez Pinatacan
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225
English Modal Verbs from The Golden State Media Concepts' Marketing Podcast (GSMC): Episode 1-108
Sutita Prasartsri, Suwaree Yordchim, Pathitta Akkarathanakul, Kirk Person
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235
A Reflection of Motivations via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Chinese and Thai Gen Z Users
Xian Ying, Rosechongporn Komolsevin, Pacharaporn Kesaprakorn
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245
Rational Thinking and Artistic Presentation Analysis of Narrative Dance Creation from the Perspective of “the “5W” Model of Communication
Xiaobiao Liu, Chutima Maneewattana, Yinghua Zhang
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251
The Development of a Restaurant Website in Surat Thani Province
H. Nguyen Quoc, Thitaree Sanyaruen, Tavaree Phetchit, Sirikanda Pladrum, Thongchai Surinwarangkoon, Sutha Pongthawornpinyo, Warangkana Chitraphan, Chinoros Thinwilaisakul
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263
The Satisfaction of Online Sale System Development for B&M Bakehouse
T. Pham Ho, Thanathip Peerawattanasakul, Norachon Puttan, Thongchai Surinwarangkoon, Sutha Pongthawornpinyo, Warangkana Chitraphan, Chinoros Thinwilaisakul, Banpote Pornprasert
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271
Website Development for Ohodoodeeshop Rachada 36
T. Pham Ho, Parichat Deesudha, Nattha-on Chumwijit, Wanraya Bunma, Thongchai Surinwarangkoon, Arnupap Kerepat, Nattarikarn Kaewkorathr
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281
Effect of Rice Flour and Cassava Flour Blended with Soy Protein Isolate on Low Moisture Extrusion for Development to Textured Vegetable Protein
Thongkorn Ploypetchara, Wannee Suttivattanavet, Waraporn Sorndech, Siriporn Butseekhot, Sinee Siricoon, Chiramet Auranwiwat, Wiriyaporn Sumsakul
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293
The Success Factors Influencing the Quality Enhancement of Competitive Potentials for SMEs in Thailand
Kanittha Seskhumbong, Thanasuwit Thabhiranrak, Somdech Rungsrisawat
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306
Factors Affecting Sustainable Development in Local Business Management in The New Economic Era: Tong Chom Market Project
Kittisak Ngamsanga, Thanasuwit Tabhiranrak, Duangsamorn Rungsawanpho
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315
An Analysis of the Visually-Impaired Students’ Satisfaction on English for the Blind Application in Thai Academic Contexts
Kanjana Chanphram, Suwaree Yordchim, Yothin Sawangdee, Montarat Rungruangthum
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323
Communication Policy of The 50-50 Co-Payment to Promote the Administration Image of the Government of General Prayut Chan-O-Cha
Kasidet Chutimant, Somdech Rungsrisawat
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332
Proactive Public Relations to Promote Lifelong Learning at Burapha University of Chonburi Province
Somjate Thongthes, Somdej Rungsrisawat
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340