The Success Factors Influencing the Quality Enhancement of Competitive Potentials for SMEs in Thailand

Kanittha Seskhumbong, Thanasuwit Thabhiranrak, Somdech Rungsrisawat


This academic article was a part of my doctoral business administrative research thesis which aimed to investigate the status and the essential success factors influencing the quality enhancement of competitive potentials for Thai entrepreneurs, as well as to analyze the model of quality enhancing the level of competitive potentials. Business concepts and theories are studied and analyzed. The assumptions of the study are that the quality plan, level of participation, and direct rewards are the most important factors for quality enhancement. Small and medium business are an important group of the successful businesses and industries for economic improvement and job creation of Thailand. There are many industries which are the main beneficial of the Thai government policy to promote the importation of local products, which is considered as the major pillars of success of Thai industries such as textile, food processing, auto parts, and so forth, but these industries often depends on the small and medium enterprises and the ability of the entrepreneurs to provide their products with cheap prices and acceptable quality.  These entrepreneurs and its industry are becoming so importance in terms of the job creation, exporting, and to the GDP, especially the groups of food and beverage industry, office and equipment industry, and automobile industry. There is an increasing in the proportion of GDP of these industries every year in the Thai economy. Nowadays, there are over 200,000 entrepreneurs all over Thailand. More importantly, there is a real need to enhance the quality of their production and their products to enhance their level of competitive ability to be able to compete in national market, ASEAN market, and globalization market. The vital quality potentials that really need to be improved included the improvement of production process, quality of skill and knowledge of human resources, the improvement of raw materials management, the improvement of the marketing and plan, the improvement of the information technology management, and the improvement of the cooperation between public sector, private sector as well as local community and non-profit organizations.

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