English Modal Verbs from The Golden State Media Concepts' Marketing Podcast (GSMC): Episode 1-108

Sutita Prasartsri, Suwaree Yordchim, Pathitta Akkarathanakul, Kirk Person

Abstract


This study aims 1) to survey the frequency of positive and negative modal verbs from The Golden State Media Concepts' Marketing Podcast (GSMC). 2) to analyze modal verbs concepts from The Golden State Media Concepts' Marketing Podcast (GSMC) and 3) to analyze concepts of modal verbs in terms of affirmative, negative, and interrogative forms from The Golden State Media Concepts' Marketing Podcast (GSMC). The research method is qualitative with document analysis. Data are collected from 101 podcast videos in Apple Podcast app from YouTube. Antconc Program is used to classify the frequency of the target word. The results show that 1. The top three frequent positive Modal verbs are Can (3408, 32.03%), Will (1576, 14%), and would (1157, 10.87%), respectively, while the top three frequent negative modal verbs are: Cannot/Can’t (394, 37.70%), Will not/won’t (152, 14.54%) and Do not have to/don’t have to (121, 11.57%), respectively. Modal verbs as “Have not got to /haven’t got to, ought not to/oughtn’t to, had better not/hadn’t better, daren't/ dare not, shall not/shan't, used not to, would not rather/wouldn’t rather”, do not appear in the collected data. The finding concepts of modal verbs, the highest concepts are permission, possibility and ability at 49.89% that indicate actions, states and conditions associated with people’s communication in 108 episodes. Thus, it can see how to express the different modalities; for example, Can: ‘You can yell’ – is an example of the modal verb ‘can’ impacting the verb ‘yell’. Here the modality that it is expressing is an ability because the individual is stating that they are able to yell.

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