Vol 20, No 1 (2025)

20th International & National Conference

20th International & National Conference

Table of Contents

Cover

cover
cover cover
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Content

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content content
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Articles

THE IMPACT OF TEACHERS INFORMATION TECHNOLOGY SKILLS ON EMPLOYMENT MANAGEMENT EFFECTIVENESS OF PRIVATE HIGHER VOCATIONAL COLLEGES IN GUANGZHOU, CHINA
Canwei Chen, Pratuang Phumpatrakom, Promphak Bungbua
Untitled
1
TEACHER TRAINING QUALITY MANAGEMENT SYSTEM IN EDUCATION MANAGEMENT OF PRIVATE COLLEGES
Haichao Wu, Thada Siththada
Untitled
16
THE EMPOWERING MECHANISM OF DOUYIN “CHALLENGE” FOR THE COMMUNICATION OF GUANGXI ETHNIC FESTIVALS—A CASE STUDY OF THE “ZHUANG ETHNIC GROUP’S MARCH 3RD FESTIVAL”
Hezhang Chen, Somsak Klaysung
Untitled
24
THE RELATIONSHIP BETWEEN PROFESSIONAL IDENTITY AND JOB SATISFACTION OF TEACHERS IN PRIVATE UNIVERSITIES IN CHENGDU
Hou Ruqian, Patitham Samniang
Untitled
31
DEVELOPMENT OF COUNSELORS’ EDUCATIONAL LEADERSHIP IN GUANGXI PRIVATE COLLEGES
Mengting Huang, Nuntiya Noichun
Untitled
50
KEY FACTORS INFLUENCING GAMERS’ URGE TO TOP UP ONLINE GAMES IN BANGKOK METROPOLITAN REGION
Huy Nguyen Quoc, Jakkarin Thammaprot, Vicha Kunkum, Mooktra Thongves, Thongchai Surinwarangkoon, Arpaporn Phokajang
Untitled
58
EDUCATIONAL MANAGEMENT OF PERSONALIZED LEARNING PATHS BASED ON BIG DATA IN YUNNAN
Jialu Xiang, Suttipong Boonphadung
Untitled
65
GLOBAL MEETS LOCAL: BLIND BOX CONSUMPTION AS CROSS-CULTURAL RITUAL AMONG BANGKOK YOUTH
Jingru You, Somsak Klaysung
Untitled
72
EDUCATIONAL MANAGEMENT METHODS FOR ADDRESSING CHALLENGES IN TEACHER PROFESSIONAL DEVELOPMENT IN GUANGDONG
Junjiang Li, Suttipong Boonphadung
Untitled
79
USING THE FSQCA METHOD TO INVESTIGATE CONSUMER’S NEW ENERGY VEHICLE CONSUMPTION IN AN URBAN-RURAL DIFFERENCES CONTEXT
Li Ma, Sittichai Thammasane
Untitled
84
FACTORS INFLUENCING CONSUMER’S PURCHASE INTENTION TOWARDS NEW ENERGY VEHICLE: CONVERGING THE THEORY OF CONSUMPTION VALUE AND GOAL-FRAMING THEORY
Li Ma, Sittichai Thammasane
Untitled
93
EDUCATIONAL ADMINISTRATION UNDER THE CONTEXT OF THE DOUBLE REDUCTION POLICY FOR HIGH SCHOOL TEACHERS IN GUANGXI
Lihuan Liao, Ganratchakan Lertamornsak
Untitled
103
EDUCATIONAL MANAGEMENT OF THE LION PERFORMANCE CLUB IN SCHOOLS GUANG DONG
Jianliang Liu, Thada Siththada
Untitled
109
DESIGNING PET HEALTHCARE APP INTERFACES FOR THE CHINESE MARKET: A CASE STUDY OF THE “PET PEACE OF MIND” APP
Ma Yuexi, Winai Mankhatitham
Untitled
118
THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON TEACHER LEADERSHIP IN CHINESE VOCATIONAL EDUCATION
Meng Cui, Ganratchakan Lertamornsak
Untitled
128
INTERIOR DESIGN STRATEGIES FOR ENHANCING EMOTIONAL WELL-BEING AND SOCIAL INTERACTION IN EMPTY-NEST ELDERLY CARE CENTERS
Nannan Liu, Winai Mankhatitham
Untitled
135
INTERIOR ENVIRONMENT DESIGN FOR EMPTY-NEST ELDERLY CARE CENTERS USING A HUMAN-CENTERED APPROACH TO ENHANCE EMOTIONAL AND SOCIAL NEEDS
Nannan Liu, Winai Mankhatitham
Untitled
143
NAVIGATING THE DIGITAL DRAGON: A CROSS-CULTURAL ANALYSIS OF KOL MARKETING STRATEGIES FOR THAI BEAUTY BRANDS IN CHINA
Qincong Li, Nattarikarn Kaewkorathr
Untitled
152
KOL MARKETING STRATEGIES OF THAI BEAUTY BRANDS IN THE CHINESE MARKET: TAKING MISTINE AS AN EXAMPLE
Qincong Li, Nattarikarn Kaewkorathr
Untitled
161
THE EFFECT OF ATTITUDE, PERCEIVED BEHAVIOURAL CONTROL AND SUBJECTIVE NORMS ON THE INTENTION TO REDUCE FOOD WASTE: MALAYSIAN PUBLIC UNIVERSITY STUDENT’S PERSPECTIVE
Ramya Dharshini A/P Ganesan, Kavigtha A/P Mohan Kumar
Untitled
170
EDUCATIONAL MANAGEMENT FOR IMPROVING THE INTERCULTURAL COMMUNICATION LEVEL OF PRIMARY SCHOOL TEACHERS IN YUNNAN PROVINCE
Qianying Shen, Ganratchakan Lertamornsak
Untitled
178
APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE EDUCATIONAL MANAGEMENT OF UNIVERSITIES IN DALI
Shuhui Tian, Thada Siththada
Untitled
186
DIVERSITY OF TEACHING IN PHYSICAL EDUCATION MANAGEMENT IN UNIVERSITIES OF SHANDONG PROVINCE
Yi Wang, Nuntiya Noichun
Untitled
193
PLATO’S WORLD OF FORMS : AN ANALYTIC, APPRECIATIVE AND APPLICATIVE STUDY
Worapol Hitamata, Ravich Takaew, Metha Harimtepathip
Untitled
202
TEACHER PROFESSIOAL IN EDUCATIONAL MANAGEMENT OF PRIVATE VOCATIONAL COLLEGES
Xiaoling Wang, Thada Siththada
Untitled
211
THAI BAHT FLUCTUATIONS AND CHINESE ENROLMENTS IN THAI HIGHER EDUCATION: AN ASSOCIATION ANALYSIS OVER TIME
Xiaoye Wu, Sittichai Thammasane
Untitled
219
THE IMPACT OF THAI EXCHANGE RATE FLUCTUATIONS ON FURTHER EDUCATION FOR STUDENTS FROM CHINA
Xiaoye Wu, Sittichai Thammasane
Untitled
223
THE INFLUENCE OF PRINCIPALS’ INFORMATION TECHNOLOGY LEADERSHIP ON TEACHERS’ INFORMATION TECHNOLOGY APPLICATION ABILITY OF RURAL SCHOOL IN PU’ER CITY YUNNAN PROVINCE CHINA
Xuanying Xiong, Viroj Jedsadadirok, Promphak Bungbua
Untitled
228
ARTIFICIAL INTELLIGENCE LITERACY APPLIED TO ASSIGNMENT PRACTICES UNDER EDUCATIONAL ADMINISTRATION IN HENAN VOCATIONAL COLLEGES
Xun Sun, Suttipong Boonphadung
Untitled
239
THE IMPACT OF INFORMATION QUALITY ON THE CONTINUANCE INTENTION OF BILIBILI USERS IN GUANGDONG, CHINA: THE MEDIATING ROLE OF SATISFACTION
Yan Lin, Nititorn Ounpipat
Untitled
246
THE IMPACT OF THE BLIND BOX MODEL ON POP MART CONSUMERS' REPURCHASE INTENTION ：BASED ON THE PERSPECTIVE OF SCARCITY PERCEPTION
Yanxun Liu, Arnupap Kerepat
Untitled
255
THE GAMIFICATION APPEAL: HOW PSYCHOLOGICAL OWNERSHIP AND FOMO DRIVE REPURCHASE IN POP MART'S BLIND BOX MODEL
Yanxun Liu, Arnupap Kerepat
Untitled
264
THE GUIDELINES OF EDUCATIONAL MANAGEMENT TECHNICAL SCHOOL IN GUANGZHOU
Yashi Tang, Suttipong Boonphadung
Untitled
273
DIGITAL MANAGEMENT OF TEACHERS HIGHER VOCATIONAL COLLEGES IN HAINAN UNDER THE BACKGROUND OF EDUCATIONAL DIGITALIZATION
Junbo Yi, Ganratchakan Lertamornsak
Untitled
281
EDUCATIONAL FINANCIAL INSTRUMENT IN MUNICIPAL HIGHER VOCATIONAL COLLEGES IN FUZHOU
Yingying Liang, Ganratchakan Lertamornsak
Untitled
290
DEVELOPMENT OF JINDAMANEE MEDICINE PRODUCTION USING MODERN DRUG PRODUCTION MODEL
Yordmanoo Saiprom, Supalak Fakkham, Thanya Promsorn, Chawalit Yongram, Sasipen Krutchangthong
Untitled
300
EDUCATIONAL MANAGEMENT OF CHARACTERISTICS IN AESTHETIC EDUCATION TEACHER TEAM DEVELOPMENT IN CHONGQING CITY
Yu Xiao, Thada Siththada
Untitled
308
THE ROLE OF EDUCATIONAL MANAGEMENT IN FACILITATING PLAY - BASED PHYSICAL LEARNING FOR CHILDREN'S DEVELOPMENT
Chenxing Yuan, Nuntiya Noichum
Untitled
315
THE RELATIONSHIP BETWEEN VOLUNTEER TEAM MANAGEMENT AND TEAM BUILDING EFFECTIVENESS OF PRIVATE UNIVERSITIES IN GUANGZHOU, CHINA
Zhu Muqing, Pratuang Phumpatrakom, Patitham Samniang
Untitled
321
RESEARCH ON THE DIVERSIFICATION STRATEGY AND EVOLUTION OF REVENUE STRUCTURE OF PLATFORM ENTERPRISES: A CASE STUDY OF MEITUAN
Zimeng Liu, Nantachit Kochakasettrin
Untitled
331
RESEARCH ON THE OPERATIONAL CAPACITY AND COMPETITIVE ADVANTAGE OF PLATFORM ENTERPRISES BASED ON THE RESOURCE VIEW —— A CASE STUDY OF MEITUAN
Zimeng Liu, Nantachit Kochakasettrin
Untitled
338