DESIGNING PET HEALTHCARE APP INTERFACES FOR THE CHINESE MARKET: A CASE STUDY OF THE “PET PEACE OF MIND” APP

Abstract

This study aims to explore the design of pet healthcare app interfaces for the Chinese market: A case study of the "Pet Peace of Mind" app. The goal is to create an interactive digital media design for pet healthcare services on mobile devices for Chinese users.Through a research method combining case analysis, design practice, and prototype testing, this study systematically analyzed the strengths and weaknesses of existing pet healthcare apps. Furthermore, usability testing was conducted to collect user behavior and feedback data. The sample included 10 participants (5 pet owners and 5 veterinarians), and the test covered five core dimensions. Results showed that overall user satisfaction averaged 4.12/5, The overall satisfaction rate is 86%. The study found that simplified information architecture and intuitive navigation significantly improved operational efficiency and cognitive clarity, while emotional interaction and closed-loop service mechanisms enhanced user trust and stickiness. This paper not only provides localized design guidelines for pet healthcare app design but also offers empirical references and theoretical supplements for research in user interface (UI) and interaction design (IxD).