Browse Title Index


 
Issue Title
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF DIGITAL SOCIAL SUPPORT ON LONELINESS OF URBAN ELDERLY Abstract   Untitled
Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Digital Workplace Transformation, Remote Working and Working Environment Towards Employee Performance Throughout the Covid-19 Pandemic in Interior Industry in Bangkok Abstract   Untitled
Saung Hnin Moe, Suthinan Pomsuwan
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF EDUCATIONAL TECHNOLOGY ON LEARNING OUTCOMES IN CHINA Abstract   Untitled
Fangfang Zhang
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Electronic Brochure Concerns, Social Media In-Feed Advertising, and Traditional Media Towards Customer Purchase Intention on Mobile Phone of Millennials in Bangkok, Thailand Abstract   Untitled
Arada Panmueang, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF EMPLOYEE ENGAGEMENT, TEAMWORK AND ATTITUDES AND BEHAVIORS OF EMPLOYEES FACTORS ON THE ORGANIZATIONAL PERFORMANCE IN THE HOSPITALITY AND TOURISM INDUSTRY OF MYANMAR Abstract   Untitled
Phyu Sin Thant, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF FACILITY, COST, AND CONVENIENCE OF THAILAND WELLNESS TOURISM TOWARDS CHINESE CONSUMERS’ PURCHASE INTENTION IN THE POST PANDEMIC ERA Abstract   Untitled
Xuemei Wang, Papob Puttimanoradeekul, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF LEADERSHIP MANAGEMENT STYLES, TEAMWORK, AND WORKING ATMOSPHERE FACTORS ON ORGANIZATION IN FACTORY D LOCATED IN YANGON, MYANMAR Abstract   Untitled
Aung Win, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF LEADERSHIP STYLES, ORGANIZATIONAL LEARNING AND EMPLOYEE RELATIONSHIP FACTORS TOWARDS QUALITY OF WORK LIFE IN THE HUMAN RESOURCES MANAGEMENT OF MULTINATIONAL COMPANIES IN THAILAND Abstract   Untitled
Sai Aung Myat Min, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF LEADERSHIP STYLES, WORK MOTIVATION, AND CONFLICT MANAGEMENT FACTORS TOWARD ORGANIZATIONAL EFFECTIVENESS IN THE INTERNATIONAL SERVICE COMPANY IN BANGKOK Abstract   Untitled
Pattaraphorn Wechayangkul, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF LEADERSHIP STYLES, WORKING ATMOSPHERE AND ORGANIZATION STRUCTURE FACTORS TOWARDS ORGANIZATIONAL EFFICIENCY IN CHINA-THAILAND CROSS-BORDER ELECTRONIC COMMERCE COMPANIES Abstract   Untitled
Liu Infang, Suthinan Pomsuwan
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF MARKETING MIX, CONSUMER CULTURE, AND PERCEIVED VALUE TOWARDS CONSUMERS’ PURCHASE DECISION OF DURIAN FROM THAILAND Abstract   Untitled
Zijian Shang, Chutimavadee Thongjeen
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Marketing Mix, Digital Marketing, and Word of Mouth Towards Consumers’ Purchasing Decisions in Online Food Delivery Services in Yangon, Myanmar Abstract   Untitled
Khine Thitsar Kyaw, Chutimavadee Thongjeen
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF MARKETING MIX, SERVICE QUALITY, AND LIFESTYLE TOWARDS CUSTOMERS’ SATISFACTION FOR CHINESE RESTAURANT IN BANGKOK Abstract   Untitled
Jingui Han, Chutimavadee Thongjeen
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Marketing Mix, Word of Mouth, and Customer Expectations Towards Customer’s Purchasing Decision in Choosing Restaurants in Bangkok Abstract   Untitled
Inkarat Thowrungraung, Chutimavadee Thongjeen
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF MARKETING STRATEGIES, ONLINE MARKETING AND MARKETING COMMUNICATION FACTORS TOWARDS PURCHASING DECISIONS MARKETING OF MOBILE PHONE OF USA: A CASE STUDY OF THAILAND CONSUMERS IN BANGKOK Abstract   Untitled
Lu Sun, Papob Puttimanoradeekul, Suthinan Pomsuwan
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF MASCOT, SOCIAL MEDIA, AND SALES CHANNEL, FACTORS TOWARDS THE BUYING DECISION OF BUTTERBEAR BAKERY SHOP Abstract   Untitled
Yan Xiaoyu, Papob Puttimanoradeekul, Suthinan Pomsuwan
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF ONLINE MARKETING, SERVICE QUALITY AND CUSTOMER LIFESTYLE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN MYANMAR PEOPLE’S TOURISM MARKET Abstract   Untitled
Won Pyae Eain, Nathanicha Na Nakorn
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Organizational Learning, Corporate Culture, and Transformational Leadership Towards Organizational Innovation of the Animal Feed Industry in Myanmar Abstract   Untitled
Hsu Myat Naing, Chanatip Suksai
 
Vol 16, No 1 (2024): 16th International & National Conference The Impact of Paid Media, Owned Media, And Earned Media Towards the Purchase Decision on Health Food Supplements of Millenials and Gen Zs in Bangkok, Thailand Abstract   Untitled
Martin Santos, Suthinan Pomsuwan
 
Vol 14, No 1 (2021): 14th International & National Conference The Impact of Perceived Usefulness, Perceived Value, and Perceived Security on Mobile Payment App Loyalty through Satisfaction: User Interface as Moderator Abstract   Untitled
Jit Seng Cheah, Salmi Mohd Isa, Shaohua Yang
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF PSYCHOLOGICAL CAPITAL AND HUMAN CAPITAL ON COLLEGE STUDENTS' EMPLOYABILITY UNDER MARKET DEMAND THEORY Abstract   Untitled
Xu Su
 
Vol 17, No 1 (2024): 17th International Conference THE IMPACT OF SERVICE MARKETING, ONLINE MARKETING, AND SERVICE QUALITY FACTORS TOWARDS CONSUMERS PURCHASING DECISIONS ON LANGUAGE COURSES IN THE LANGUAGE LEARNING INSTITUTE Abstract   Untitled
Yifan Zhang, Papob Puttimanoradeekulpapob, Suthinan Pomsuwan
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF SERVICE QUALITY, SOCIAL MEDIA INFLUENCE, AND MARKETING MIX FACTORS TOWARDS CUSTOMER PURCHASE DECISION FOR HOTELS IN BANGKOK, THAILAND Abstract   Untitled
Anouly Laoly, Nisit Manotugnvorapun
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF SOCIAL MEDIA INFLUENCES, ONLINE MARKETING, AND WEBSITE FEATURES ON CONSUMER AND THEIR PURCHASE INTENTIONS TOWARD E-COMMERCE BUSINESS IN BANGKOK Abstract   Untitled
Dipti Kiran, Nathanicha Na Nakorn
 
Vol 18, No 1 (2025): 18th International & National Conference THE IMPACT OF SOCIAL SUPPORT ON LONELINESS AMONG URBAN ELDERLY PEOPLE Abstract   Untitled
Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab
 
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