| Issue | Title | |
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF MARKETING MIX, CONSUMER CULTURE, AND PERCEIVED VALUE TOWARDS CONSUMERS’ PURCHASE DECISION OF DURIAN FROM THAILAND | Abstract Untitled |
| Zijian Shang, Chutimavadee Thongjeen | ||
| Vol 16, No 1 (2024): 16th International & National Conference | The Impact of Marketing Mix, Digital Marketing, and Word of Mouth Towards Consumers’ Purchasing Decisions in Online Food Delivery Services in Yangon, Myanmar | Abstract Untitled |
| Khine Thitsar Kyaw, Chutimavadee Thongjeen | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF MARKETING MIX, SERVICE QUALITY, AND LIFESTYLE TOWARDS CUSTOMERS’ SATISFACTION FOR CHINESE RESTAURANT IN BANGKOK | Abstract Untitled |
| Jingui Han, Chutimavadee Thongjeen | ||
| Vol 16, No 1 (2024): 16th International & National Conference | The Impact of Marketing Mix, Word of Mouth, and Customer Expectations Towards Customer’s Purchasing Decision in Choosing Restaurants in Bangkok | Abstract Untitled |
| Inkarat Thowrungraung, Chutimavadee Thongjeen | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF MARKETING STRATEGIES, ONLINE MARKETING AND MARKETING COMMUNICATION FACTORS TOWARDS PURCHASING DECISIONS MARKETING OF MOBILE PHONE OF USA: A CASE STUDY OF THAILAND CONSUMERS IN BANGKOK | Abstract Untitled |
| Lu Sun, Papob Puttimanoradeekul, Suthinan Pomsuwan | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF MASCOT, SOCIAL MEDIA, AND SALES CHANNEL, FACTORS TOWARDS THE BUYING DECISION OF BUTTERBEAR BAKERY SHOP | Abstract Untitled |
| Yan Xiaoyu, Papob Puttimanoradeekul, Suthinan Pomsuwan | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF ONLINE MARKETING, SERVICE QUALITY AND CUSTOMER LIFESTYLE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN MYANMAR PEOPLE’S TOURISM MARKET | Abstract Untitled |
| Won Pyae Eain, Nathanicha Na Nakorn | ||
| Vol 16, No 1 (2024): 16th International & National Conference | The Impact of Organizational Learning, Corporate Culture, and Transformational Leadership Towards Organizational Innovation of the Animal Feed Industry in Myanmar | Abstract Untitled |
| Hsu Myat Naing, Chanatip Suksai | ||
| Vol 16, No 1 (2024): 16th International & National Conference | The Impact of Paid Media, Owned Media, And Earned Media Towards the Purchase Decision on Health Food Supplements of Millenials and Gen Zs in Bangkok, Thailand | Abstract Untitled |
| Martin Santos, Suthinan Pomsuwan | ||
| Vol 14, No 1 (2021): 14th International & National Conference | The Impact of Perceived Usefulness, Perceived Value, and Perceived Security on Mobile Payment App Loyalty through Satisfaction: User Interface as Moderator | Abstract Untitled |
| Jit Seng Cheah, Salmi Mohd Isa, Shaohua Yang | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF PSYCHOLOGICAL CAPITAL AND HUMAN CAPITAL ON COLLEGE STUDENTS' EMPLOYABILITY UNDER MARKET DEMAND THEORY | Abstract Untitled |
| Xu Su | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF SERVICE MARKETING, ONLINE MARKETING, AND SERVICE QUALITY FACTORS TOWARDS CONSUMERS PURCHASING DECISIONS ON LANGUAGE COURSES IN THE LANGUAGE LEARNING INSTITUTE | Abstract Untitled |
| Yifan Zhang, Papob Puttimanoradeekulpapob, Suthinan Pomsuwan | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF SERVICE QUALITY, SOCIAL MEDIA INFLUENCE, AND MARKETING MIX FACTORS TOWARDS CUSTOMER PURCHASE DECISION FOR HOTELS IN BANGKOK, THAILAND | Abstract Untitled |
| Anouly Laoly, Nisit Manotugnvorapun | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF SOCIAL MEDIA INFLUENCES, ONLINE MARKETING, AND WEBSITE FEATURES ON CONSUMER AND THEIR PURCHASE INTENTIONS TOWARD E-COMMERCE BUSINESS IN BANGKOK | Abstract Untitled |
| Dipti Kiran, Nathanicha Na Nakorn | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF SOCIAL SUPPORT ON LONELINESS AMONG URBAN ELDERLY PEOPLE | Abstract Untitled |
| Jian Wang, Thanawat Imsomboon, Siriluck Jittrabiab | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF TEAMWORK, INNOVATION MANAGEMENT AND CORPORATE CULTURE FACTORS TOWARDS ORGANIZATIONAL EFFECTIVENESS IN CHINA'S INTERNET INDUSTRY | Abstract Untitled |
| Hu Guotao, Suthinan Pomsuwan | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF TEAMWORK, WORKING ATMOSPHERE AND EMPLOYEES STRESS FACTORS TOWARDS QUALITY OF WORK LIFE IN THE BUSINESS INDUSTRY IN TAIPEI, TAIWAN | Abstract Untitled |
| Kao Huayu, Suthinan Pomsuwan | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE IMPACT OF WEBSITE FEATURES, BRAND IMAGE, AND BRAND AWARENESS FACTORS TOWARDS PURCHASE INTENTION: A CASE STUDY OF ONLINE HOTEL BOOKING IN VIETNAM | Abstract Untitled |
| Le Quoc Hung | ||
| Vol 16, No 1 (2024): 16th International & National Conference | The Impact of Welfare, Work Life Balance, And Work Environment Factors Towards Job Satisfaction in Company a That Located in Pathum Thani, Thailand | Abstract Untitled |
| Siwapich Ouppa-Bongse, Suthinan Pomsuwan | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF WORK ATMOSPHERE, CORPORATE CULTURE, AND SUPERVISION FACTORS ON EMPLOYEE PERFORMANCE: A CASE STUDY OF INTERNATIONAL COMPANY IN BANGKOK | Abstract Untitled |
| Altanshagai Batdorj, Suthinan Pomsuwan | ||
| Vol 17, No 1 (2024): 17th International Conference | THE IMPACT OF WORK MOTIVATION, ATTITUDES AND BEHAVIOR OF EMPLOYEES, AND WORKING ATMOSPHERE AFFECTING ORGANIZATIONAL TURNOVER IN COMPANIES IN BANGKOK | Abstract Untitled |
| Osakanh Sisongkham, Suthinan Pomsuwan | ||
| Vol 11, No 1 (2020): การประชุมวิชาการเสนอผลงานวิจัย ระดับชาติและนานาชาติ ครั้งที่ 11 | The Impacts of Off-Balance Sheet Types and Investment Positions on Investors’ Ability in Correcting Off-Balance Sheet Financing | Abstract Untitled |
| Huda Wongyim, Runglaksamee Rodkam | ||
| Vol 19, No 1 (2025): 19th International & National Conference | THE IMPACTS OF ORGANIZATION STRUCTURE, ATTITUDE AND BEHAVIOR OF EMPLOYEE, AND JOB SECURITY FACTORS TOWARDS ORGANIZATIONAL TRUST IN CONVENIENCE STORES IN BANGKOK | Abstract Untitled |
| Zar Ni Kyawn Htet, Papob Puttimanoradeekul | ||
| Vol 8, No 1 (2017): การประชุมวิชาการเสนอผลงานวิจัย ระดับชาติและนานาชาติ ครั้งที่ 8 | The Impacts of Perceived Risk and Destination Image on Chinese Visitor’s Decision and Destination Loyalty for Visiting Thailand | Abstract Untitled |
| Bingru Zhang | ||
| Vol 18, No 1 (2025): 18th International & National Conference | THE INCREAS EXPORT PERFORMANCE OF DURIAN EXPORT IN THAILAND | Abstract Untitled |
| Mohd Rizaimy Shaharudin, Preecha Wararatchai, Chanthima Maninakha | ||
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