ปัจจัยที่มีอิทธิพลต่อการเกี่ยวกับการตัดสินใจซื้อสินค้าที่ระลึก ของผู้ชมฟุตบอลยามาฮ่า ลีก 1

Abstract

The purpose of this research were to study about opinion concerning towards decision making buying souvenirs of Yamaha League 1 spectators and comparing opinion classified by gender age and income.

Methods A total of 414 subjects answered the questionnaire which was used a survey tool. Data were analyzed statistically by using mean, standard deviation, t-test and One-way ANOVA (F-test). Then the differences were analyzed in pairs by using LSD method.

Results Opinion concerning towards decision making buying souvenirs of Yamaha League 1 spectators were ranked in high level in term of Product (Mean = 4.21), Price (Mean = 4.09), Place (Mean = 4.08) and Promotion (Mean = 4.02).

Conclusion 1) The samples were male aged 20-35 years old. Their incomes were approximately 10,000-20,000 Baht. They bought 3-5 times in the competition season. They spent 100-1,000 Baht per time. They purchased souvenirs with friend and buying for consumption. Souvenirs they liked the most were clothes. The internet and website was used to search for information regarding to souvenirs. Souvenirs must be unique each the club. 2) Results of comparing opinion about buying souvenirs of spectators classified by gender using t-test were found to be significantly different at 0.05 levels in term of Product. 3) Results of comparing opinion about buying souvenirs of spectators classified by age using One-way ANOVA (F-test) were not found to be significantly different at 0.05 levels 4) Results of comparing opinion about buying souvenirs of spectators classified by income using One-way ANOVA (F-test) were not found to be significantly different at 0.05