Factors Affecting Public Transport Service in Chiang Mai Province

Abstract

This research was to study the level of passenger satisfaction with public transport service in Chiang Mai province. and to study personal factors as well as travel-related factors affecting passenger satisfaction with public transport service in Chiang Mai. The sample group used in the research was 400 people who used public transport service in Chiang Mai. This research use questionnaires as a tool to collect data. The statistics used in the data analysis were frequency, percentage, mean, standard deviation, t-test, F-test and Scheffe's method. The results showed that public transport users in Chiang Mai found that, overall, their satisfaction in choosing the public transport service in Chiang Mai was at a moderate level. When considering each aspect, it was found that public transport users in Chiang Mai had a moderate level of satisfaction in all aspects, descending order as follows: Service personnel service rate travel time safety in using the service and convenience in using the service, respectively. Individual factors such as different levels of education and occupation had a statistically significant difference in the overall satisfaction of those who chose to use the public transport service in Chiang Mai at the 0.05 level. Travel-related factors include the company that chooses to use the service were service period and waiting period. The overall satisfaction of those who chose to use the public transport service in Chiang Mai was significantly different at the 0.05 level.