Marketing Innovation and Export Efficiency

Abstract

The article employed the study and analysis based on concepts, theories and research empirical data on marketing innovation and export efficiency, aiming to: 1) describe the meanings of “marketing innovation” and “export efficiency”; and 2) to identify the importance and effects of marketing innovation towards export efficiency on the basis of empirical evidences, including the suggestions on how to apply those for the sake of exporting. These can benefit the business owners to thoroughly understand the role of innovation on elevating competitiveness and value adding.  To understand the correlation of the two factors, marketing innovation and export effectiveness is very vital.