Digital Sustainability: What Is It About?

Abstract

Digital sustainability is something that is, actually, not much novice.  Understanding in staying digitally sustainable is critical and undervalued.  The targets of this study were, hence, to understand a definition of digital sustainability and its components and to suggest a matrix to evaluate digital sustainability.  Documentary research was conducted.  The study categorised and explained the meaning of digital sustainability and its components through an input-process-output systematic process.  In greater details, whether or not the output, i.e. adaptation, consumer experience, building of collaboration with internal and external stakeholders, planet preservation, and economic growth could be reached, it came from relationships between people and organisations/brands/companies in the understanding and mindset of technology usage for creating value-added innovation.  Basing upon the evaluation criteria, i.e. degree of quantity and quality of the organisation’s infrastructure and of value created and shared, there were four types in a matrix of digital sustainability, i.e. the emperor, the impractical, the insightful, and the challenger.  The practical contributions and suggestions are to help companies and brands speed up their adaptation and seeking for a new height, opportunity.