แนวทางการพัฒนาศักยภาพกลุ่มวิสาหกิจชุมชนหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) จังหวัดนนทบุรี

Abstract

This study aims to find the potential development of Community One Tambon One Product (OTOP) of Nonthaburi province. The objectives are, firstly study capability of OTOP local enterprise community of Nonthaburi province, as well as, searching for the potential development of the OTOP community from Nonthaburi province. The researcher used qualitative analysis by using documentary studies, in-depth interview, as well as using observation. The key informants were from the OTOP community of Nonthaburi province specifically 10 people, and analyzed the gathered interviewed data by using content Analysis.

          The study found that, the OTOP community capable of systematically management, the OTOP community’s leader supported well in encouraging the OTOP community’s members to participate goal setting, operational direction and process together, in order to develop the OTOP community. Regarding to production, the OTOP community can use the resources from their local area which potentially result in cost reduction. Regarding to their members and the community, there was the annual apportion paid to the members, also they portioned out a part of their profit to create activity for commonwealth. The study of creating potential development of Community One Tambon One Product (OTOP) of Nonthaburi province found that, the government and state agencies should provide support in marketing, product and packaging design. Moreover, more marketing channels should be provided in order to improve distribution of the product. According to financial matter, the OTOP community should be supported such as providing sources of low interest loan for higher ability of the OTOP enterprises to acquire high tech machinery and material and equipment, additionally, to provide learning about modern knowledge management is needed. Finally, more cooperation among OTOP enterprises and communities which produce the same product category should be created.

Keywords Potential development, Community enterprise, One Tambon One Product (OTOP)