กลยุทธ์การตลาดของทีมฟุตบอล สโมสรฟุตบอลอาร์มี่ ยูไนเต็ด ฤดูกาล 2017

Abstract

The research on the Topic of Marketing Strategy of the Army United football club season 2017. This qualitative research has been conducted by in-depth interviews with five executives of the professional football club which include executives Army United FC and the Executive of Army United FC sponsored. Using the purposive sampling technique. Researcher analyzed this data using content, analytic induction, cause and effect analysis. The research found that the (1) Product :The club is selling of the Jersey t-shirt in main products to develop a shirt that should focus on design innovation durability and comfortable (2) Price: set out in the lower pricing of souvenirs and tickets  discounted tickets to attract viewers to watch in the field (3), Place: includes the distribution of tickets. there strategy is to increase distribution channel (4) Promotion: They have been well prepared in carrying on marketing activity special discount during each period of the season, added publicity through mass media By focusing on Sports News  in TV 5channel . (5) People : increase more Sales staffing , coaches and athletes to improve their knowledge, Personnel need to be chosen with capability qualified and most appropriate to work with expertise in the Social media (6) Process : technology to use in their work and facilitate such. To purchase tickets online, and increased security by installing cameras with high resolution and more traffic system. On the day of the competition to fans of the two teams meet. (7) Physical evidence: Renovating the stadium in according to The Asian Football Confederation purpose. Such as adding more seats for viewers and the others facilitate