นวัตกรรมสื่อกีฬาฟุตบอล:กรณีศึกษาฟุตบอลลีกอุดมศึกษาหญิง

Abstract

The purpose of this research was 1) to study "Innovative media football" today. 2) to study navigation "Innovation Media and Sport football," adapted for use in promoting the sports of football. This qualitative research has been conducted by in-depth interviews with sports journalists, the group sponsors and the organising committee using the purposive sampling technique.Researcher analyzed this data using content,analytic induction,cause and effect analysis.

The research found that the group sponsors, media and the organizers admitted that "media innovation" used in the sport of football today as a "football media innovation" the new media  sites such as  facebook, fan pages, YouTube, etc. There is a need for more public information to a targeted audience, the fans, the football teams and the sponsors because the target was a border with modernity gaining popularity to exchange ideas with their target audience. It requires good management team and the operation continued.However traditional media such as newspapers, television, the influence has an established reputation in the society. PR news be appropriate to use the new media and traditional media together. This news release makes more efficiency,and is a major factor in increasing the incentives for sponsors, fans and the football teams to support the event.