พฤติกรรมการดำเนินชีวิตและการบริโภค ของทีนเอจ กรณีศึกษา มหาวิทยาลัยราชภัฏสวนสุนันทา

Abstract

This research aimed to study about behavior of lifestyle and way of living of teenage while studying at Suansunandha RajaphatUniversity. Survey research by using questionnaires to student at Faculty of Business Administration Suansunandha Rajaphat University both female and male student about 385person.Descriptive Statistics found out most female student parents have stable jobs, independent, can think by themselves,socialize with friends, go shopping, see movies and night spits. They use mabile to catch up with news. The expenses are more on food, drinks and shops with brandname. Most of them have mobile which is good way to reach business advertising on line and trying to improved quality of commodities with less quality. Business sector shoud improved commodities to be interesting useful and practical.  The official should be have policydevelopment human resource.