ปัจจัยที่มีผลต่อการตัดสินใจเลือกเรียนสาขาบัญชี ของนักศึกษา มหาวิทยาลัยราชภัฏสวนสุนันทา

Abstract

attention and the expectations of the profession. The study of the priorities of the factors that influence the decision to study accounting, Faculty of Management Science at university and five by the general students.

The population of this research was undergraduate students in major accounting who

study in first year from Faculty of Management Science in 2558 at This research aims to study the Factors Affecting Decision Making to study Accounting of students Faculty of Management Science  at Suan  Sunandha  Rajabhat University  in top five include : the image of the university, the location, the teaching and learning, the personal Suan Sunandha Rajabhat University . A total of 150 questionnaires were used in this study. Data Collection and analyzed by means of frequency, percentages and averages

The study found that most students are female, aged between 18-20 years grade point average in the range of 2.01- 3.00 Most domiciled mainly in Greater Bangkok. And the incomes of the parents on average per month, most of the 10,000 to 15,000 baht.

Factors affect decision making to study in major accounting, Faculty of Management Science at Suan  Sunandha  Rajabhat University. The result found that the majority factor that affect of decision making of students who study in accounting major are  ranking of University No. 1   and to create pride for themselves and their parents. In addition we found the students piority of the factors that affect of decision to study in major accounting in the top five by in descending order of importance are as follows: the expectation Professional, the intention Profile, the image of the university, the location and the teaching and learning.