The Strategic Management Model for Demonstration School under the Supervision and Control of the Government to respond to the Thailand 4.0 Policy

Vichian Hunsanimitkul, Preecha Pongpeng


This academic article presents the strategic management model for demonstration schools under the supervision and control of the government. This strategic management model is developed in respond to the Thailand 4.0 policy. The article was synthesized from concepts in related documents and literature. Thai society is now being transformed to the new era according to the Thailand 4.0 policy. As a result, demonstration schools which serve as the role model for other schools throughout the country have to adjust their management style. This article points out that the strategies for the demonstration schools should focus on: (1) setting the direction in producing students to become innovators, using activity-based teaching methods and being flexible in the management of the schools; (2) evaluating and assessing the organizations and their environment systematically so that they gain valuation information for the determination of their management process; (3) setting clear strategies for the schools at three levels- the corporate level, business level and functional level- aiming at producing innovators, having flexible management style; and (4) having empirical and systematic evaluation and control.

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