THE APPLICATION OF PATTERN DESIGN IN SILK SCARF DESIGN

Abstract

With the development of China's social economy, people's aesthetic of clothing is also increasing. Because scarves have great fashion potential, many beautifully designed and fashionable scarves are competing to appear in the market. Due to its convenient wearing and rich color patterns, silk scarves have three major characteristics: aesthetics, economy, and practicality. In recent years, consumers have become increasingly dissatisfied with purchasing mass-produced scarves from factories, and instead have a growing demand for patterned scarves with personality, creativity, and cultural significance. Modern style is the most popular type of scarf pattern style among consumers. It not only determines the visual effect of the scarf, but also reflects the designer's artistic conception and cultural connotation, and can play a role in cultural inheritance.

This article aims to systematically analyze and explore the traditional pattern design of modern scarves, and conclude that:(1) The traditional pattern design of scarves has high artistic, cultural, and collectible value. (2) In modern scarf design, innovative pattern design is used to promote the combination of traditional and modern patterns, which has the effect of protecting and inheriting traditional culture.