THE BEHAVIOR OF TOURISTS AFTER COVID 19 SITUATIONS IN RANONG

Abstract

The objectives of this research are 1) To study the tourism behavior of tourists in Ranong Province. The sample group includes 400 tourists visiting Ranong Province. Since the total population is unknown, a purposive sampling method was used. The tool used to collect data is a questionnaire. The statistics used in the data analysis include mean percentage, standard deviation,

            The results showed that: 1) Market mix factors that affect tourism behavior of tourists in Ranong Province it was found that all aspects of the marketing mix—product, price, promotion, place, people, process and physical Evidence, and overall processes were also included was also at high level.