Proceedings National & International Conference

National & International Conference


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Vol 22, No 1 (2026): 22nd International & National Conference

22nd International & National Conference

Table of Contents

Cover

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cover cover
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Content

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content content
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Articles

SCIENTIFIC DEFINITION OF AI VIRTUAL SINGERS: COMPARISON WITH AI CLONING SINGERS AND AI-GENERATED MUSIC
Danlan Tang, Chutima Maneewattana
Untitled
1
THE IMPACT OF HYBRID MBA EDUCATION IN THAILAND ON CHINESE STUDENTS’ ENTREPRENEURIAL INTENTION: THE MEDIATING ROLES OF CROSS-CULTURAL ADAPTATION AND ENTREPRENEURIAL SELF-EFFICACY
Feng Li, Sittachai Thammasane
Untitled
10
THE INFLUENCE OF THAI MBA EDUCATION ON THE ENTREPRENEURIAL INTENTIONS OF INTERNATIONAL STUDENTS CROSS-CULTURAL PERSPECTIVE
Feng Li, Sittachai Thammasane
Untitled
15
RECONSTRUCTION STRATEGIES AND THEIR EFFECTS OF TRADITIONAL CHINESE PAINTING ELEMENTS IN CONTEMPORARY OIL PAINTING CREATION
Wang Huyong, Winai Mankhatitham
Untitled
22
EXPOSURE TO METAL MIXTURES AND MONOCYTE TO HIGH-DENSITY LIPOPROTEIN CHOLESTEROL RATIO IN OCCUPATIONAL WORKERS: A CROSS-SECTIONAL STUDY IDENTIFYING KEY METALS AND NONLINEAR DOSE-RESPONSE RELATIONSHIPS
Zhang Kang, Somchai Bovornkitti, Sarisak Soontornchai, Xiaobo Yang
Untitled
26
COMPONENTS OF INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS IN THE MULTICULTURAL SOCIETY OF SCHOOLS IN THAILAND’S THREE SOUTHERN BORDER PROVINCES: A LITERATURE REVIEW
Nattaya Adisainikorn, Koolchalee Chongcharoen, Sopana Sudsomboon, Jirawat Tansakul
Untitled
36
THE ROLE OF ONLINE MEDIA IN SOCIAL MARKETING COMMUNICATION FOR PROMOTING CLIMATE CHANGE MITIGATION BEHAVIORS: A TRANSTHEORETICAL MODEL APPROACH
Nottakrit Vantamay
Untitled
45
THE EFFECT OF MORDANTS ON PIGMENT OF TEXTILE DYEING WITH ELEPHANT’S DUNG
Thongkorn Trongjit, Nattakritta Toaphichattrakul, Sisira Kamalasing, Tichakorn Chansri, Ladda Sukayanudit, Karen Gay Napigkit, Pakkaporn Saijam
Untitled
54
ELDERLY HEALTH CARE PATTERNS AND MEDICAL AND PUBLIC HEALTH PRACTICE GUIDELINES: A CASE STUDY OF BAN BUNG KLA COMMUNITY, LOM SAK DISTRICT, PHETCHABUN PROVINCE, THAILAND
Piyawan Sricharoen, Supalak Fakkam
Untitled
61
ENHANCING LEARNER BEHAVIORAL ENGAGEMENT IN ONLINE LANGUAGE LEARNING THROUGH CUSTOMER KNOWLEDGE MANAGEMENT
Qian Zhou, Acrapol Nimmolrat
Untitled
67
EVALUATION OF THE EFFECTIVENESS OF A MUSIC TEACHING MODEL FOR AUTISTIC STUDENTS AT XING YU SCHOOL IN FUZHOU, FUJIAN PROVINCE, CHINA
Ruiyang Du, Natthawat Khositdisayanan, Chalermkit Kengkaew
Untitled
76
HOW THE DIGITAL ECONOMY SHAPES EMPLOYMENT: THE MEDIATING ROLE OF EDUCATIONAL RESOURCE ALLOCATION
Siming Jiang, Nirote Sinnarong, Ke Nunthasen, Waraporn Nunthasen
Untitled
85
IDENTIFYING FACTORS THAT INFLUENCE CUSTOMER PURCHASE INTENTION ON FACEBOOK LIVE STREAMS FOR FOOD PROCESSING PRODUCTS IN CAMBODIA
Ear Muy Kheng, Sunida Piriyapada
Untitled
95
PHYTOCHEMICAL SCREENING AND ANTI-CUTIBACTERIUM ACNES ACTIVITY OF THE ETHANOLIC EXTRACT OF A TRADITIONAL ANTI-ABSCESS FORMULATION FROM THE KHUN SOPHIT BANNALAK MEDICAL TEXT
Wipawee Chanthasri, Supalak Fakkham, Thanya Promsorn, Warunya Arunotayanun
Untitled
104
CONSTRUCT MAP AS A FUTURE STANDARD FOR EVALUATING VOCATIONAL STUDENTS’ CREATIVE INNOVATIONS
Kotchawan Hankla, Apiwat Kumpai
Untitled
112
A SURVEY OF WORK PERFORMANCE AMONG PERSONNEL OF THE OFFICE OF THE PERMANENT SECRETARY, MINISTRY OF INTERIOR
Kamolpat Jarusakolphan, Suramon Chancharoen
Untitled
122
DEVELOPMENT OF A NON-INVASIVE AND COST-EFFECTIVE SCREENING TOOL FOR THE DETECTION OF PARKINSON’S DISEASE: A PRELIMINARY STUDY
Karimah Srungboonmee
Untitled
133
REGIONAL EMPLOYMENT EFFECTS OF MINIMUM WAGE: EVIDENCE FROM A SPATIAL PANEL ANALYSIS IN THAILAND
Chayaton Subchavaroj, Katikar Tipayalai
Untitled
140
HOME BUILDING BUSINESS MODELS ALIGNED WITH THE BCG ECONOMY MODEL FOR SUSTAINABLE DEVELOPMENT
Cherdkiat Kaewkamnoed, Chaichalong Detburum
Untitled
151
A SURVEY OF TRAINING EFFECTIVENESS IN PUBLIC AND PRIVATE SECTOR ORGANIZATIONS IN THAILAND
Donkorn Kaenchan, Suramon Chancharoen
Untitled
160
THE FRAMEWORK FOR DRIVING THE PHILOSOPHY OF SUFFICIENCY ECONOMY TOWARD A SHARING SOCIETY: AN ANALYTIC, APPRECIATIVE AND APPLICATIVE STUDY
Thitichai Preecha, Ravich Takaew, Metha Harimtepathip
Untitled
171
GEOPOLITICAL FRAMING OF RESILIENCE: GLOBAL BUSINESS DISCOURSE AND IMPLICATIONS FOR THAI SMES
Pao Virojphan
Untitled
181
DEVELOPMENT OF MICROENCAPSULATED PEDIOCOCCUS PENTOSACEUS MR001 BY EXTRUSION TECHNIQUE FOR ENHANCED PROBIOTIC STABILITY
Phattarawan Itsaro, Warapond Wanna
Untitled
188
A LITERATURE REVIEW FOR DEVELOPING A CONCEPTUAL FRAMEWORK TO STUDY FACTORS INFLUENCING SUSTAINABLE CUSTOMER LOYALTY IN PET BOARDING BUSINESSES
Wareeya Khlungsaeng, Supattra Pranee, Nuttavut Phonsri
Untitled
197