Factors Affecting the Success of Thai Beekeepers in Beekeeping

Abstract

The objectives of this research were to: 1) study the levels of beekeepers’ qualifications, beekeeping management, ecological equilibrium, marketing performance and the success of beekeeping of Thai beekeepers; 2) examine factors affecting the success of Thai beekeepers; and 3) develop a model that contributes to the success of beekeeping of Thai beekeepers. This research employed a mixed research methodology combining quantitative and qualitative methods. For the quantitative research part, the sample consisted of 300 beekeepers and people involving in beekeeping. The sample size was determined based on the criterion 20 times the observed variables which consisted of 15 variables. They were selected via stratified sampling. Data were collected via the use of a questionnaire and analyzed with a structural equation model. As for the qualitative research component, in-depth interviews were conducted with 12 key informants including bee farm owners and related parties. The selection criterion was the success of the farm operation. Data were then analyzed by content analysis. The research findings showed that:1) beekeepers’ qualifications, beekeeping management, ecological equilibrium and marketing performance were rated at a high level whereas the success of beekeeping of Thai beekeepers was at the highest level; and 2) ecological equilibrium had the greatest overall influence on the success of beekeeping of Thai beekeepers, followed by beekeeping management, beekeepers’ qualifications, and marketing performance, respectively; and 3) the relationship model of the factors including beekeepers’ qualifications, beekeeping management, ecological equilibrium, and marketing performance that affected the success of beekeeping of Thai beekeepers provided a guideline for the development of a comprehensive beekeeping career and contributed to the sustainable success in the future. These research findings enable beekeeping entrepreneurs and stakeholders to understand the components that affect the success of beekeeping. They represent a body of knowledge in various fields that can be used to enhance the efficiency of beekeeping and improve the quality of life of beekeepers in a sustainable way. They also enable the beekeepers to realize the importance of reducing the use of chemicals in growing crops and beekeeping which are beneficial in terms of the preservation of local resources.