THE COMPETITIVE STRATEGIES OF INTERNATIONAL PROGRAM IN HOTEL AND TOURISM MANAGEMENT DEPARTMENT UNIVERSITY OF SIAM CASE STYDY APPROACH

Abstract

Today, competitive strategy is one of the most important key in the business world to become a competitive advantage in order to gain a benefit in sustainable achievement by finding the way of strategies such as organizational structure which help to organize the activities to make people interested in the programandmarketing strategywhich to increase brand awareness of the environment that help to grow or to develop and to maintain the process of development in the international program in hotel and tourism management department at Siam University. So department need to observe the competitive strategies is to know the weakness of the businessbefore creating the strategies for gaining the benefit of competitive advantage of an achievement for a long-term successful