พฤติกรรมและความพึงพอใจของนักท่องเทียวชาวไทยต่อการท่องเทียวเชิงสุขภาพ กรณีศึกษา บ่อนำร้อนรักษะวารินและบ่อนำร้อนพรรัง จ.ระนอง

Abstract

This report presents the result of study in behavior and satisfaction of Thai visitors
for Health Tourism at famous tourist attractions - Raksawarin Hot Spring and Phonrang Hot Springs in Ranong province in order to develop a guideline to provide an efficient service. This research has conducted the quantity research method to a target group who are 400 Thai visitors coming to the area and obtaining a service by using the descriptive statistic.

The result has shown that the majority was female who are students between 20-30 years old. Visitors monthly income is between 10,000-20,000 bahts. And they were mostly in bachelor's degree. The main purpose of their visit is to relax by 3-4 times a week with friends and family. They usually traveled on the weekend by one day trip with their personal car. The major activity is to take a thermal mineral waters in bathing, soaking. The visitors have satisfaction on the surrounding area which is clean and suitable for relaxing. For the convenience, the visitors were satisfied the area capability for providing service thoroughly
to all visitors. For personnel, they were satisfied to the kindness of service providers and tourist activities, especially, the bathing, soaking thermal mineral waters.

The recommendation of developed guidance for service at location; it should have more cleaning tools and more space for parking, for convenience; it should have more fitting room and more developed basic infrastructures, for personnel; they should have more skills in foreign language and their knowledge in related issues, for activity; it should have more activities supporting to the health tourism in the area in order to prepare the development of area capability for more visitors in the future.