The Entrepreneurial Challenge for the Development Program on Export Performance of Thai Small and Medium Enterprises (SME)

Abstract

The purpose of this paper is to investigate the Entrepreneurial Challenge for the Development Program on Export Performance of Thai Small and Medium Enterprises (SMEs).

Population and Sampling: The data are collected via personal questionnaires from 120 samples of Thai SME representatives that attended a Training Course of Smart Exporters. Design/methodology/approach: The paper reviewed the international trade-related papers and books to find out the specific aspects of Thai SME for the export program of the New Entrepreneur Creation of Export Promotion Department, Ministry of Commerce. Finally, the paper provided the Entrepreneurial Challenge for Export Performance for future studies. Findings: Many small enterprises are unable to market their goods effectively in existing markets. It is crucial that small firms are not having proper knowledge of marketing channels and are failing to establish marketing networks, and unable to enter to market of existing customers effectively. Key issues are found that the lack of availability of business operators and the public sectors are not providing adequate supports to SMEs. New exporters are unable to export goods directly, due to a lack of governmental support for the integration of businesses and having no establishment of a systematic business network as well.