A STUDY ON THE IMPACT OF EDUCATIONAL MANAGEMENT STRATEGIES ON ENHANCING STUDENTS' INNOVATION ABILITIES: A CASE STUDY OF THREE INSTITUTIONS IN NANNING, GUANGXI

Abstract

Anchored in the context of digital technology integration, this study investigates the impact of educational management strategies on cultivating advertising‐design students’ innovation competence in technical colleges. It pursues three objectives: 1. To map the current status of educational management strategies in enhancing students’ innovation competence; 2. To delineate the relationship between such strategies and students’ innovation competence; 3. To explore the mechanisms through which these strategies influence innovation competence development. Methodologically, the study triangulates literature review, questionnaire survey, and empirical research. Participants were drawn from three technical colleges in Nanning, Guangxi, and included advertising‐design majors (n = 236), their instructors (n = 28), and cooperating enterprise managers (n = 10). A total of 274 valid responses were collected via the “Digital Tool Application and Innovation Competence Questionnaire.” Supplementary textual data—student coursework and enterprise‐based project portfolios—were also analyzed. Quantitative analyses were conducted with SPSS 26.0, encompassing reliability, validity, exploratory factor analysis, correlation, and multiple linear regression to examine variable relationships and strategy effectiveness. Key findings are threefold: 1.The study identifies critical pain points and bottlenecks faced by advertising‐design programs in technical colleges within a digitally empowered landscape; 2. It proposes a “three‐dimensional empowerment” framework of educational management strategies; 3. Tmpirical tests reveal that curriculum restructuring, adoption of innovative pedagogies, and optimization of assessment systems exert significant positive effects on students’ innovation competence. Post‐implementation, the experimental cohort demonstrated marked improvements in creative‐index scores of their design outputs and in enterprise recruitment rates.