SATISFACTION WITH THE PERFORMANCE AND SERVICE QUALITY OF MBA PROGRAM OFFICERS AT THE GRADUATE SCHOOL, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

The study on the Satisfaction with the Performance and Service Quality of MBA Program Officers at the Graduate School, Suan Sunandha Rajabhat University, aimed to: (1) examine the level of Satisfaction with the Performance and Service Quality of MBA Program Officers; and (2) serve as a guideline for improving the performance and service quality of the MBA Program staff to achieve higher standards of quality and efficiency. The research instrument employed was a questionnaire. The statistics used for data analysis included the mean and standard deviation. The study revealed that, overall, the level of satisfaction with the performance and service efficiency of the staff of the MBA Program, Graduate School, Suan Sunandha Rajabhat University, was at the highest level. When considered by individual items, all aspects were rated at the highest level. These aspects included: the politeness and courteousness of the staff; the provision of accurate, timely, and complete information; the clarity of processes and procedures in service delivery; the follow-up and feedback after receiving a request or providing a service; the willingness to assist and provide services; the knowledge and competence in answering questions or solving problems; the accuracy of the information and advice provided; the clear explanation of procedures or regulations related to the program; the promptness of service; and the adequacy of facilities and amenities for contact or receiving services.