FACTORS AFFECTING FOR DEVELOPMENT OF ONLINE MEETING OF ACADEMIC SERVICE DIVISION OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

This study explores the factors influencing the development and adoption of online meeting systems, with a specific focus on the use of Google Meet within the Academic Service Division of Suan Sunandha Rajabhat University. Employing a quantitative research methodology, data were collected from 30 participants, including university executives, committee members, and staff, using a validated and reliable questionnaire. The findings reveal that demographic variables and usage patterns—particularly frequency of use and perceived need—significantly impact decision-making in selecting online conferencing tools. Moreover, three key factors—perceived ease of use, perceived usefulness, and trust-demonstrated a statistically significant correlation with users' decision to adopt online meeting platforms. The study concludes that post-usage behavior plays a vital role in technology acceptance and suggests that future research should integrate qualitative approaches to enrich understanding of behavioral dynamics in technology adoption. The outcomes provide practical recommendations for enhancing the efficiency and effectiveness of virtual meetings in academic settings.