Proceedings International Conference "Human Innovation and Leadership: Shaping the Workforce of Tomorrow"
International Conference "Human Innovation and Leadershop: Shaping the Workforce fo Tomorrow"
Graduate School, Suan Sunandha Rajabhat University
COMPLIANCE WITH MODERN HUMAN RESOURCE MANAGEMENT GUIDELINES
This study explores the significance of compliance with modern human resource management (HRM) guidelines, particularly in public sector contexts. Drawing from qualitative documentary analysis, the research investigates how adherence to contemporary HRM standards—including legal frameworks, ethical practices, and international labor norms—affects organizational performance and employee well-being. The findings reveal that HRM compliance enhances organizational accountability, promotes fair and humane treatment of personnel, and contributes to improved quality of life outcomes, particularly in settings where human rights are at stake. Notably, empirical data from prior studies, such as Noichan and Sengprasert (2023), demonstrate that rights-based HRM practices—such as ensuring access to medical care, visitation rights, and humane treatment—significantly influence the well-being of vulnerable groups like elderly inmates. This underscores the broader importance of integrating rights-based principles into HRM policy and practice. The study concludes that compliance should be viewed not merely as a legal obligation, but as a strategic and ethical imperative for sustainable organizational development.
This study on the meeting minutes writing process, compiled by the Personnel Administration Division, aims to develop a standardized system for preparing meeting minutes that adhere to the regulations of the Office of the Prime Minister on official documentation and ensure the correct and appropriate use of language. The population studied consisted of 24 personnel from Suan Sunandha Rajabhat University. Data were collected using questionnaires, and the analysis employed statistical methods, including percentage, mean, and standard deviation. Findings: The study revealed that personnel in the Personnel Administration Division were able to apply the knowledge gained from the meeting minutes writing process accurately and efficiently, in compliance with the regulations of the Office of the Prime Minister on official documentation. Additionally, the appropriate use of language was maintained, leading to increased proficiency among personnel.
THE DEVELOPMENT OF CASE WORK AT SUAN SUNANDHA RAJABHAT UNIVERSITY
DEVELOPMENT OF DISCIPLINARY ACTION GUIDELINES ON THE PROTECTION OF WITNESSES OF CIVIL SERVANTS IN HIGHER EDUCATION INSTITUTIONS AND EMPLOYEES IN HIGHER EDUCATION INSTITUTIONS AT SUAN SUNANDHA RAJABHAT UNIVERSITY
This study on the development of disciplinary procedures for witness protection of civil servants and employees in higher education institutions at Suan Sunandha Rajabhat University aims to support academic support personnel and legal officers in transforming their routine work into research under the R2R (Routine to Research) framework.The study population consists of six university staff and government officials in legal positions who are responsible for defining operational guidelines for witness protection in disciplinary investigations at the university. Additionally, two administrators were involved in assessing the feasibility of implementing these witness protection guidelines in disciplinary procedures.
THE DEVELOPMENT OF THE LITIGATION PROCESS FOR BREACH SCHOLARSHIP GRANT AGREEMENTS OF SUAN SUNANDHA RAJABHAT UNIVERSITY
The Research on the development of the litigation process for breach scholarship grant agreements of Suan Sunandha Rajabhat University aims to collect the steps and guidelines for litigating breach of contract for educational grants of the university so that the operators can perform correctly according to the steps and processes prescribed by law and use it as a standard for litigating breach of contract for educational grants of the university, including using it as a guideline for those who are interested and able to study on their own. The population used in this study is Group 1, working group, consisting of 5 legal officers, with initial qualifications of working in the legal field for more than 2 years, responsible for litigating breach of contract cases, receiving scholarships from Suan Sunandha Rajabhat University. Group 2, 2 administrators, with qualifications of working in the supervision of the disciplinary and legal department or supervising work related to the litigation process according to the scholarship contract, responsible for examining the feasibility of implementing the guidelines for litigating breach of contract cases from Suan Sunandha Rajabhat University. In collecting data, a questionnaire was used, and statistics used for data analysis included the mean and standard deviation.
THE DEVELOPMENT OF A PROCESS FOR DISBURSING COMPENSATION FOR PUBLISHING PRIZES IN ACADEMIC JOURNALS
Research on development of award compensation disbursement process (Published in academic journals) Personnel Development Fund Department Personnel Management Division office of the president The aim is to improve the disbursement process for prize money. (Published in academic journals) of the Human Resource Development Fund Department Personnel Management Division office of the president The sample group used in this study was academic personnel requesting prize money for publishing in an academic journal. Suan Sunandha Rajabhat University consisting of civil servants Government employees, permanent employees and temporary employees, amounting to 25 people. The tools used for data collection were questionnaires, which were questionnaires about basic information. problem condition cognitive level and suggestions to be used as information to study and find ways to improve the process of disbursing compensation. about cognitive functioning Documents used for the disbursement of reward compensation with criteria to measure. The successful outcome of the development of the award compensation disbursement process is a comparative study of knowledge and understanding. Opinions of personnel operating. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and chi-sguare correlation. Preparation of a guideline for the preparation of operational procedures (Flow Chart) of finance work. Streamlining the disbursement process Explanation of the procedure for disbursing compensation It was found that knowledge and understanding in the process of reimbursement of academic personnel requesting prize money for publication in academic journals. Suan Sunandha Rajabhat University was at a high level. Service providers have knowledge, understanding of regulations and methods of working better. Therefore, the service provider operates efficiently and with quality. As a result, the attitude of service users or personnel has changed in a better direction.
SATISFACTION OF SERVICE RECIPIENTS IN THE PENSION CLAIM PROCESS TOWARDS THE HUMAN RESOURCES DEPARTMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY
This research focuses on the Satisfaction of service recipients in the pension claim process towards. the Human Resources Department, Suan Sunandha Rajabhat University The primary objective of this study was to assess the satisfaction levels of service users and provide recommendations for improving the pension benefit application process. The population in this study included civil servants, permanent staff, pension recipients, internal staff, heirs, and external individuals associated with the pension process, totaling 253 participants. Data were collected using questionnaires, and statistical analysis was conducted using percentage and standard deviation methods. The study revealed the following key findings: 1. Demographic Profile: The majority of respondents were female, aged 61 and above, with a master's degree, including civil servants, permanent staff, and pension recipients affiliated with the university. 2. Satisfaction Levels: Overall satisfaction with the pension benefit application process was rated as excellent. When analyzed by category, the communication aspect ranked the highest, followed by service accessibility, friendliness, and trustworthiness in descending order. 2.1 Confidence : The highest-rated aspect was the equal treatment of all service users without any discrimination. Other factors included consistent service standards and appropriate attire and professional demeanor of the staff. 2.2 Friendliness: Service was rated as meeting users' needs, with polite, respectful, and empathetic staff. Friendly and enthusiastic service was also highly regarded. 2.3 Service Accessibility: The most appreciated factor was the staff’s ability to provide clear and accurate answers to questions. Knowledge of the services offered, helpful advice, and creative problem-solving were also valued. 2.4 Communication: The highest rating was given to the clarity and simplicity of language used by the staff. Other highly ranked factors included clear explanation of procedures, courteous manners, eye contact, and the use of alternative communication channels such as email, Line, Facebook, and phone These findings highlight the importance of clear communication, accessibility, and professionalism in improving user satisfaction with the pension benefit process. Based on the results, recommendations for further enhancing the service quality are provided.
DEVELOPMENT PROCESS OF THE MANUAL FOR ACADEMIC POSITION APPLICATIONS, SUAN SUNANDHA RAJABHAT UNIVERSITY
Requesting an academic position is an important process in developing the academic quality of faculty in higher education institutions. Suan Sunandha Rajabhat University realizes the need to develop a systematic, transparent and convenient system and practice. Therefore, it has developed a manual on requesting an academic position. The objective is to provide guidelines for faculty and related personnel to be able to operate correctly and efficiently. The development process of this manual was conducted by studying relevant regulations, rules and criteria at both the university and national levels, including analyzing standard practices. In addition, opinions from faculty and related persons were collected to ensure that the content of the manual is comprehensive and appropriate for the university context. In addition, the work procedures were designed to be clear, reduce complexity and increase convenience for those requesting consideration for academic positions. The results of the development of this manual are expected to help make the process of requesting an academic position faster and more efficient, reduce errors in the operation and encourage faculty to continuously develop themselves academically. This manual can be revised and further developed according to changes in regulations and practices in the future.
THE DEVELOPMENT OF THE RECRUITMENT PROCESS OF THE PERSONNEL DEPARTMENT PERSONNEL SUAN SUNANDHA RAJABHAT UNIVERSITY
The development of the recruitment process of the Personnel Department, Suan Sunandha Rajabhat University aims to study each step of the admission process of the Personnel Department, Suan Sunandha Rajabhat University and to guide the improvement and development of the recruitment process of the Personnel Department, Suan Sunandha Rajabhat University. The population used for this study is the executives, personnel of the departments. Insiders and outsiders, those involved in recruiting and selecting personnel of Suan Sunandha Rajabhat University, a total of 286 people used to collect data with questionnaires and statistics used to analyze data such as percentage and standard deviation. The study indicated that: 1. Data analysis results Personal Found that users of recruitment and recruitment services Personnel Department, Suan Sunandha Rajabhat University, 286 people, mostly female Is in the age range of 31-40 years, Bachelor's degree education Be an executive Personnel department staff and persons within Suan Sunandha Rajabhat University. 2. Analysis of satisfaction levels in service quality, recruitment and recruitment Personnel Department, Suan Sunandha Rajabhat Universit The overall picture is very good. When considered individually, it was found that the first rank was Reliability Secondly in terms of communication Hospitality and the last rank is Service access respectively. 2.1 Reliability The overall picture is at the highest level. When considering each item Found that the first rank is You are cared for in the service. The second rank is that you receive consistent service. Have the same standard Providing services to all service recipients equally without exception or there is no disadvantage in using the service and the last one is the service provider having the appropriate dress for the service and have a reliable personality with the service users respectively. 2.2 Friendly relations the overall picture is at the highest level. When considering each item Found that the first rank Is that you always receive service with understanding and attention The second rank is the service provider, being polite, respectful, respectful, humble, respectful and has good manners. The service meets the needs of the service applicant. Service providers are attentive, enthusiastic and ready to provide services to those seeking services. And the last rank is a polite service provider Beaming. 2.3 Access to services the overall picture is at the highest level. When considering each item Found that the first rank is the service provider who is knowledgeable in the service work the second rank is service providers who can provide new useful advice. To those who come to request services Service providers can answer questions. And providing advice in the job that provides the service as well, correctly and completely, and the last one is that the service provider gives the opportunity for the applicant to consult and help solve the problem creatively. 2.4 Communication The overall picture is at the highest level. When considered the list found that the first rank is the service provider. There is a clear voice guidance process. The second rank is service providers who use language that is easy to understand / not ambiguous. Service providers have eye contact while talking to the contact person. Service providers use other communication channels such as Email, Line, Facebook to provide services. And the last one is the service provider with courtesy and words with a cup of words and a polite tone.
STEPS TO GET TO A HIGHER POSITION ACADEMIC SUPPORT LINE DEPARTMENT OF PERSONNEL DIVISION SUAN SUNANDHA RAJABHAT UNIVERSITY
Study of Steps for entering a higher position Academic support personnel Suan Sunandha Rajabhat University The objective is to study the steps. Processes of various jobs and studies in order to obtain information about the process of entering a higher position, such as details of operating procedures. Operational characteristics Operation period Including methods for improving various work procedures to be clearer and better, creating benefits for planning various operations so that those entering the position can understand the details. Action-based form and the processing time of the Human Resources Division Helps to understand and results in achieving work goals Effective and efficient results were achieved. The population used for this study is personnel of the agency. Personnel of Suan Sunandha Rajabhat University, totaling 100 people, were used to collect data using questionnaires and statistics used for data analysis such as percentages and standard deviations. From the study of factors affecting the process of entering a higher position. Academic support staff Suan Sunandha Rajabhat University Academic support personnel who expressed their opinions on entering higher positions at Suan Sunandha Rajabhat University, 100 people, were satisfied. University policy overall is Number one, the university has clearly established regulations and guidelines. The next rank is The University set up a development policy for entering a higher position. It was found that 100 academic support personnel who expressed their opinions about entering a higher position at Suan Sunandha Rajabhat University were satisfied. Progress overall is at the highest level. When considering each item, it was found that number one was You are responsible and committed to your work. The next rank is He has knowledge, competence and management competency. It was found that 100 academic support personnel who expressed their opinions about entering a higher position at Suan Sunandha Rajabhat University were satisfied. Rules and regulations overall is at the highest level When considering each item, it was found that number one was Do you have an understanding of the law? and government regulations the next rank is He understood the specific qualifications for the position according to the positioning standards set by the Civil Service Commission. It was found that 100 academic support staff who expressed their opinions about entering a higher position at Suan Sunandha Rajabhat University were satisfied. Entry into the position overall is at the highest level When considering each item, it was found that number one had knowledge of the process and procedures for submitting a position proposal The next rank is Have the necessary knowledge and skills to work in the position.
STEPS TO GET TO A HIGHER POSITION EXECUTIVE TYPE SUAN SUNANDHA RAJABHAT UNIVERSITY
This study investigates the process for support staff to advance into higher executive positions at Suan Sunandha Rajabhat University. Data were collected from 50 personnel using a structured questionnaire and analyzed with descriptive statistics (percentage, mean, and standard deviation). Findings reveal that while the university has clearly defined policies and guidelines for promotion, support staff report only moderate confidence in the overall process. In particular, respondents indicated that they fully understand general regulatory guidelines but lack detailed knowledge of the nomination and application procedures. The study suggests that improving communication through targeted training, updated manuals, and streamlined procedures could enhance the promotion process and support career development.
CUSTOMER’S SATISFACTION ON FACEBOOK FANPAGE OF PERSONNEL DIVISION SUAN SUNANDHA RAJABHAT UNIVERSITY
This study investigates the use of social media, specifically Facebook, as a communication tool for the Personnel Division at Suan Sunandha Rajabhat University (SSRU). The aim was to assess user satisfaction and identify effective strategies for improving communication via social media platforms such as the website and Facebook page. As technology evolves, the accessibility of social networks has transformed how organizations communicate with their audience. The widespread use of social media has created new opportunities for organizations to engage with the public, share information, and enhance visibility. This research explores the effectiveness of Facebook as a communication channel and examines the preferences and satisfaction levels of users. The research objectives were twofold: first, to assess the satisfaction of users interacting with the Personnel Division’s Facebook page; second, to determine the appropriate usage patterns for enhancing user satisfaction. The study was conducted between November and December 2024, using a survey to collect data from individuals who used the division’s social media platforms. Findings revealed that the majority of users had a positive perception of the information shared, with over 80% expressing a clear understanding of the posts. However, there were some gaps in user awareness about the Personnel Division’s website, as many users relied primarily on Facebook for information. In terms of satisfaction, users showed strong approval of the Facebook page's accessibility and timely notifications. The study suggests improvements in both content presentation and user interaction to align with user needs. The research provides valuable insights for improving communication strategies and ensuring that information dissemination via social media is more effective and user-friendly. These findings can be applied to enhance the performance of the Personnel Division in delivering information and services to its audience.
GUIDELINES FOR DEVELOPMENT OF TRAINING TO INCREASE WORK EFFICIENCY OF PERSONNEL SUAN SUNANDHA RAJABHAT UNIVERSITY
This research aims to:(1) Develop training programs that enhance the work efficiency of personnel at Suan Sunandha Rajabhat University. (2) Increase the capacity for training and personnel development to align with the same standards. This study is a quantitative research. The statistical methods used include descriptive statistics, with reported values consisting of frequency, percentage, mean, and standard deviation. Research Findings: 1. The majority of respondents from Suan Sunandha Rajabhat University were female, accounting for 69.08%. Most were aged between 25-34 years (36.18%), held a bachelor’s degree (74.34%), and had 5-10 years of work experience (59.87%). 2. The personnel of Suan Sunandha Rajabhat University demonstrated the highest level of training development for improving work efficiency across all three aspects. The highest-ranked aspect was work quality, followed by time management, and work methods. This aligns with the theory of Peterson and Prowman (1953, as cited in Busara Sudpipat, 2010), which states that high-quality work benefits the organization. Furthermore, the time spent on tasks must be appropriate, accurate, and up to date, with continuously developed techniques to enhance speed and efficiency.
DEVELOPMENT OF A PROCUREMENT MANUAL FOR SPECIFIC METHODS TO ENHANCE THE EFFICIENCY OF PROCUREMENT OPERATIONS AT SUAN SUNANDHA RAJABHAT UNIVERSITY
Study on the development of procurement and procurement manuals in a specific way to increase the efficiency of procurement operations. Suan Sunanda Rajabhat University The objectives of the study were 1. To study the procurement process in a specific way of Suan Sunanda Rajabhat University 2. The sample used in the study was 36 employees who worked as parcel officers in various departments. The statistics used in the data analysis were percentage, mean, and standard deviation. The results showed that the majority of the respondents were female, accounting for 66.67 percent, aged between 31 and 40 years, accounting for 66.67 percent, most of the educational level was at the bachelor's level, accounting for 66.67 percent, most of the work experience was in the range of 1 - 5 years, accounting for 55.56 percent, and most of the monthly income was between 20,001 – 30,000 baht, accounting for 61.11 percent. Opinions on the level of procurement efficiency with a specific method before the manual study showed that there was an overall opinion at a moderate level with an overall average of 3.00 and a standard deviation of 1.124 Comments on the level of procurement efficiency with a specific method after the manual study showed that there was the highest level of overall opinion with a total average of 4.65 and a standard deviation of 0.386.
TRAINING TECHNIQUES OF THE HUMAN RESOURCES MANAGEMENT DIVISION, SUAN SUNANDHA RAJABHAT UNIVERSITY
The research on "Training Techniques of the Human Resources Management Division, Suan Sunandha Rajabhat University" aimed to study the processes, techniques, and approaches used in organizing training by the Human Resources Management Division, as well as to analyze the effectiveness and impact of training on personnel in the university. This research used qualitative research methods by collecting data from relevant documents, interviewing relevant persons, and surveying the opinions of trainees. The research results found that the Human Resources Management Division used a variety of training techniques, such as Interactive Lectures, Group Activities, Hands-on Training, Case Studies, and E-learning, to suit the content and target groups. In addition, post-training evaluations were used to measure the effectiveness and outcomes of the training. The key findings from the research indicated that choosing the right techniques can significantly increase the effectiveness of training and have an impact on the development of personnel potential. However, there are still challenges in developing up-to-date curricula and long-term evaluation. Therefore, training techniques should be continuously improved to align with personnel needs and organizational goals. Suggestions: There should be guidelines for developing training techniques that are in line with the policies of Suan Sunandha Rajabhat University so that training has clear goals and can systematically develop personnel potential. Promote the use of digital technology in training, such as e-learning systems and virtual training platforms, so that personnel can access training conveniently and comprehensively. Develop training curricula that are up-to-date and responsive to changes in the work environment by adding topics related to digital skills, management skills, and new trends that affect personnel's work.
SATISFACTION WITH TEACHING MEDIA COPY SERVICES, CASE STUDIES, OF FACULTY OF HUMANITIES AND SOCIAL SCIENCES SUAN SUNANDHA RAJABHAT UNIVERSITY
A Study on Satisfaction with Instructional Media Copy Service: A Case Study of the Faculty of Humanities and Social Sciences Suan Sunandha Rajabhat University The purpose of this study was to study the satisfaction level of the service recipients on the copying of instructional media. and to study the guidelines for providing services for the copying of instructional media. General Administration Department to be more effective.
DEVELOPING AN ANNUAL PARCEL INSPECTION MANUAL TO INCREASE EFFICIENCY IN PARCEL OPERATIONS OF SUAN SUNANDHA RAJABHAT UNIVERSITY
Study on Development of an Annual Parcel Inspection Manual to Increase Efficiency in Parcel Operations of Suan Sunanda Rajabhat University The objectives are 1. To study the annual parcel inspection process of Suan Sunanda Rajabhat University. 2. To study the effectiveness of the implementation of the annual parcel inspection manual of Suan Sunanda Rajabhat University. The sample used in the study was 36 employees who worked as parcel officers in various departments. The statistics used in the data analysis were percentage, mean, and standard deviation. The results showed that the majority of the respondents were female, accounting for 72.22 percent, aged between 31 and 40 years, accounting for 66.67 percent, most of the education levels were bachelor's degrees, accounting for 58.33 percent, most of the work experience was in the range of 1 to 5 years, accounting for 55.56 percent, and most of the monthly income was between 20,001 - 30,000 baht, accounting for 61.11 percent. Opinions on the level of efficiency of annual parcel inspection before the manual study showed that the overall opinion was moderate with a total average of 3.03 and a standard deviation of 1.139.
THE FACTORS AFFECTING THE PERFORMANCE EFFICIENCY OF PERSONNEL IN DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY
This research aims to study the factors affecting the performance efficiency of personnel at the Demonstration School of Suan Sunandha Rajabhat University. The study employs a quantitative research methodology, utilizing descriptive statistics. The research tool is a questionnaire, and data are analyzed using statistical measures including frequency, percentage, mean, standard deviation, and inferential statistics. The study was conducted at the Demonstration School of Suan Sunandha Rajabhat University, and data was collected from 78 personnel who completed the questionnaire. The data analysis results revealed that the majority of personnel were female, totaling 51 individuals, accounting for 65.4%. The most common age group was 45–54 years, comprising 21 individuals or 26.9%. Regarding education level, 44 individuals (56.4%) held a bachelor's degree. Regarding work experience, 24 individuals (30.8%) had been employed for no more than five years. Additionally, 27 individuals (34.6%) had an income ranging from 15,001 to 20,000 baht. The overall perception of Internal Organizational Factors was at the highest level. When considering each factor individually, all 7 dimensions were rated at the highest level: Strategy, Skill, System, Shared Values, Style, Staff, and Structure, respectively. Regarding Work Motivation Factors, the overall motivation level was at the highest level, with Motivation Factors having a higher average score than Hygiene Factors. When examining each Motivation Factor, all dimensions were rated at the highest level, including Responsibility, Achievement, Work Itself, Advancement, and Recognition, respectively. The overall Work Performance Efficiency was also rated at the highest level. When analyzed by dimension, all aspects were at the highest level, including Quality, Quantity, Time, and Costs, respectively.
DEVELOPING OFFICIAL LETTER WRITING TECHNIQUES TO IMPROVE COMMUNICATION EFFICIENCY
The objective of this research is to investigate the problems and obstacles personnel face in writing official documents and to develop effective techniques and guidelines that align with the regulations of the Office of the Prime Minister on clerical work, using correct and appropriate language. The sample group consisted of 26 personnel from the Human Resources Division of Suan Sunandha Rajabhat University. Data were collected using questionnaires and analyzed using percentage, mean, and standard deviation. The results revealed that prior to the development phase, most personnel experienced issues with word choice, document format, and the use of inappropriate bureaucratic language, leading to communication delays and content errors. However, after training and development, personnel were able to write official documents more accurately and in compliance with standardized rules and formats, resulting in clearer and more effective internal communication. Recommendations: It is recommended that a handbook for writing official documents be developed for the Human Resources Division of Suan Sunandha Rajabhat University. This would provide a consistent framework for document writing and help guide new personnel in performing their duties correctly in accordance with the regulations of the Office of the Prime Minister, using appropriate and correct language.
FACTORS AFFECTING FOR DEVELOPMENT OF ONLINE MEETING OF ACADEMIC SERVICE DIVISION OF SUAN SUNANDHA RAJABHAT UNIVERSITY
This study explores the factors influencing the development and adoption of online meeting systems, with a specific focus on the use of Google Meet within the Academic Service Division of Suan Sunandha Rajabhat University. Employing a quantitative research methodology, data were collected from 30 participants, including university executives, committee members, and staff, using a validated and reliable questionnaire. The findings reveal that demographic variables and usage patterns—particularly frequency of use and perceived need—significantly impact decision-making in selecting online conferencing tools. Moreover, three key factors—perceived ease of use, perceived usefulness, and trust-demonstrated a statistically significant correlation with users' decision to adopt online meeting platforms. The study concludes that post-usage behavior plays a vital role in technology acceptance and suggests that future research should integrate qualitative approaches to enrich understanding of behavioral dynamics in technology adoption. The outcomes provide practical recommendations for enhancing the efficiency and effectiveness of virtual meetings in academic settings.
FACTORS AFFECTING THE EFFICIENCY OF SALARY DISBURSEMENT SERVICES FOR UNIVERSITY PERSONNEL AT SUAN SUNANDHA RAJABHAT UNIVERSITY
The findings reveal that knowledge, skills, and expertise, as well as work planning, have statistically significant positive correlations with salary disbursement efficiency. Staff with strong competencies and departments with clear operational plans tend to achieve higher performance in financial operations. In contrast, operational systems, management style, and organizational culture did not show statistically significant effects, though qualitative responses suggest these factors may influence efficiency indirectly. The study recommends the continuous development of personnel competencies, the implementation of clear work plans, and the enhancement of internal communication and leadership practices. These measures can strengthen financial management processes and support institutional efficiency and accountability. The findings contribute to a broader understanding of financial administrative performance in higher education and provide practical implications for improving disbursement systems in public universities.
COASTAL FISHERY PROBLEMS AFFECTING INCOME IN THE CANAL-SIDE COMMUNITY, VILLAGE 2, KHLONG YAI SUBDISTRICT, LAEM NGOP DISTRICT, TRAT PROVINCE
This qualitative research aims to: 1. Study the background of the canal-side community of Village 2, Khlong Yai Subdistrict in Laem Ngop District, Trat Province. 2. Examine the coastal fishery issues affecting the income. Data was collected through in-depth interviews. The collected data from both interviews and documents were analyzed descriptively. The study found that the community in Village 2 was originally established by people who valued their quality of life and migrated to this area due to its rich natural resources. To this day, no one has relocated from the area. However, coastal fishery problems continue to significantly impact the residents. Little to no assistance has been provided to address these issues. Currently, only a few still practice fishing, and the number continues to decline due to the rapid depletion of natural resources. In addition, not only have the resources diminished, but the ecosystem has also deteriorated. This has negatively affected both the quality of life and livelihoods of the community members.
THE EFFICIENCY OF PUBLIC SERVICE DELIVERY BY LOCAL ADMINISTRATIVE ORGANIZATIONS IN WIANG NONG LONG DISTRICT, LAMPHUN PROVINCE
This research aims to: 1) examine the efficiency of public service delivery by local administrative organizations in the same area. The sample group consisted of 16,435 residents in Wiang Nong Long District, Lamphun Province, selected through probability sampling. A questionnaire was used as the research instrument. The statistical methods employed included frequency distribution, percentage, mean, and standard deviation. The findings revealed that: 1) the efficiency of public service delivery was also at a high level, with a mean score of 3.57 when considering each aspect individually, it was found that the highest average score was related to the ease of access to public services provided by local administrative organizations and the satisfactory timeliness of these services, with an average score of 3.72. This was followed by the accuracy and clarity of information regarding available services, which received an average score of 3.69. The lowest average score was found in the area of satisfaction with resource allocation for public services by local administrative organizations, which was rated at a moderate level with an average score of 3.36.
THE APPLICATION OF THE SUFFICIENCY ECONOMY PHILOSOPHY BY THE PEOPLE IN PHU PHAN DISTRICT
This research aimed to 1) study the application of the Philosophy of Sufficiency Economy by local people in Phu Phan District, Sakon Nakhon Province. The study employed a quantitative research methodology. The sample group consisted of 396 residents of Phu Phan District, selected using Taro Yamane's formula and probability sampling methods. Data were collected using questionnaires. The statistical tools used for data analysis included frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance (One-Way ANOVA). The findings revealed that the majority of the respondents were female, aged between 41–50 years, married, engaged in general labor, had a monthly income between 10,000–20,000 baht, and held a bachelor’s degree. Regarding the dimension of moderation, the respondents reported a high level of satisfaction. For the dimension of reasonableness, the level of satisfaction was also high. Similarly, in the dimension of good immunity, the respondents demonstrated a high level of satisfaction. When comparing the application of the Sufficiency Economy Philosophy among people in Phu Phan District classified by personal factors, the results indicated statistically significant differences at the 0.05 level among groups with different ages, occupations, monthly incomes, and education levels.
QUALITY OF LIFE OF HOMELESS PEOPLE IN BANGKOK
The research objective is to study the quality of life of homeless individuals in Bangkok. It is a quantitative research study. The population includes 1,271 homeless individuals in Bangkok, and the sample consists of 304 participants, selected using Taro Yamane’s formula. The research instrument was a questionnaire. Data were analyzed using statistical software with frequency distribution, percentage, mean, standard deviation, and Pearson Product Moment Correlation Coefficient. The findings revealed that the overall quality of life of homeless individuals in Bangkok was at a low level. When considering each aspect separately, the highest level was found in the psychological aspect, followed by the social relationship aspect, and lastly, the physical aspect.
PERFORMANCE EFFICIENCY OF POLICE OFFICERS UNDER PROVINCIAL POLICE REGION 7 OF THAILAND
This research aimed to study the work performance efficiency of police officers under the jurisdiction of Provincial Police Region 7. It was conducted as a quantitative study using a sample of 400 police officers, selected through probability sampling methods. A questionnaire was employed as the research instrument, and the statistical tools used included frequency, percentage, mean, and standard deviation. The results showed that the overall work performance efficiency of police officers under Provincial Police Region 7 was at the highest level, with an average score of 4.30. Specifically, the highest average scores were found in work quality (4.37), timeliness (4.32), quantity of work (4.27), and cost of operations (4.25), all of which were rated at the highest level.
PUBLIC PARTICIPATION IN THE PREVENTION OF CYBERCRIME IN BAN MI DISTRICT, LOPBURI PROVINCE
This research aimed to study the public participation in the prevention of cybercrime in Ban Mi District, Lopburi Province. The study employed a quantitative research methodology. The population consisted of 76,049 residents of Ban Mi District, Lopburi Province. A sample group of 400 individuals was selected for the study. The research instrument used was a questionnaire. Statistical tools used for data analysis included frequency, percentage, mean, and standard deviation. The results indicated that the overall level of public participation in cybercrime prevention was at the highest level, with an average score of 4.40. When analyzed by specific aspects, it was found that the highest level of participation was in the aspect of benefit reception (mean = 4.54), followed by support for cybercrime prevention activities (mean = 4.44), participation in planning preventive measures (mean = 4.39), and participation in planning processes (mean = 4.25), all of which were also at the highest level.
SOCIAL STIGMATIZATION OF JUVENILE DRUG OFFENDERS IN THE JUVENILE OBSERVATION AND PROTECTION CENTER, UDON THANI PROVINCE
This study aims to investigate the social stigmatization experienced by juvenile drug offenders detained in the Juvenile Observation and Protection Center of Udon Thani Province. Employing a quantitative research methodology, data were collected from a total population of 87 juveniles. A structured questionnaire, comprising two sections, was utilized to gather data on personal characteristics and experiences of social stigma. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were employed for data analysis. The findings indicate that the overall level of social stigmatization among the sample group was moderate, with a mean score of 2.98. The highest mean was found in the perception of being negatively viewed by others due to their drug-related history (mean = 3.77), followed by lack of societal acceptance in efforts toward rehabilitation (mean = 3.16), and experiences of unfair treatment (mean = 3.11). The study underscores the profound implications of social labeling processes on juvenile offenders' reintegration prospects.
EXPECTED COMPETENCIES OF STAFF AT SUAN SUNANDHA RAJABHAT UNIVERSITY, NAKHON PATHOM CAMPUS
In response to the evolving demands of globalization, digital transformation, and educational reforms, this study aimed to identify the desired competencies of academic support staff at Suan Sunandha Rajabhat University, Nakhon Pathom Campus. Emphasizing the development of competencies aligned with institutional goals, The primary objectives were: (1) to identify the desired competencies of staff at Suan Sunandha Rajabhat University, Nakhon Pathom Campus; and (2) to explore appropriate guidelines for developing these competencies.Employing a quantitative research approach, data were collected from 30 academic support staff members using a structured questionnaire. The instrument, validated by experts through the Index of Item-Objective Congruence (IOC), comprised five parts: general information, core competencies, functional competencies, guidelines for competency development, and additional opinions. Statistical analyses included frequency, percentage, mean, and standard deviation. Findings indicated that overall desired core competencies were rated at a high to very high level. The "Service Mindset" dimension, particularly the ability to maintain confidentiality and interpersonal relations, received the highest ratings. In functional competencies, "Empathy" was rated very high, especially in understanding others without interpretation and applying that understanding in work contexts. However, competencies such as "Problem-solving" and "Thinking outside the box" were rated at a moderate level, suggesting areas for improvement.
BEHIND THE LABEL: FACTORS INFLUENCING THE PURCHASE OF COUNTERFEIT SPORTSWEAR
Counterfeit products, especially in the sports apparel market, have become increasingly common due to rapid advancements in technology that make it easier to replicate logos, packaging, and overall product design. These imitations not only mislead consumers but also impact global economies, reduce investor confidence, and pose potential risks to public health and safety. This study explores what drives consumers to consider purchasing counterfeit sportswear by looking at five key factors: subjective norms, materialism, attitude, and price. Out of 200 surveys distributed, 191 responses were collected and analysed. Interestingly, the results show that price and perceived quality play a significant role in shaping consumers’ buying decisions. On the other hand, factors such as social influence, personal values, and brand awareness were not found to have a strong impact. These findings offer useful insights for both marketers and policymakers who are working to address the growing issue of counterfeit goods. The study also reflects its limitations and offers suggestions for future research to build on these findings.
MOBILE APPLICATION DEVELOPMENT FOR BOOKING A FOOTBALL STADIUM: A CASE STUDY OF BRIDGE 914 FOOTBALL STADIUM
The objectives of this research were to study the demand for mobile application for booking a football stadium and develop a mobile application for booking a football stadium. This is a research and development. The researchers collected data about users’ demand and developed a mobile application for booking a football stadium by using Android Studio, Xampp, and Database Browser. In order to collect data of users’ demands, the researchers selected 30 samples by convenience sampling. Research tool was questionnaires which was generated by the literature review and related research. The stages of the research compose feasibility, analysis, system analysis, and development. The research result was found as follows: 1) The study analyzed data of samples’ needs of the running applications. Topics that users demand the most is you want the system to the application layer to book a football stadium process quickly and easily. They also want a system of application for booking a football stadium with football stadium’s data release. 2) The development of the system will record the reservation of the football stadium rental time, resulting in the operation of the stadium reservation management system can make the stadium reservation of administrators and users very convenient and fast.
THE IMPACT OF PARENT-SCHOOL COMMUNICATION ON STUDENTS' SELF-EFFICACY: A CASE STUDY OF K PRIMARY SCHOOL IN KUNMING CITY, YUNNAN PROVINCE, CHINA
This study, based on Bandura’s (1997) self-efficacy theory, focuses on the current state of parent-school communication, at K Primary School in Kunming, Yunnan Province. It explores the impact of communication frequency, methods, and content on students' academic self-efficacy. Using a stratified random sampling method, 323 elementary school students were selected from a total population of 1,667. Data were collected through a revised self-efficacy scale and analyzed using statistical software for descriptive statistics, correlation analysis, and regression analysis. The results indicate that the frequency, methods, and content of parent-school communication all have a significant positive impact on students' self-efficacy. This study provides empirical evidence for optimizing parent-school collaboration mechanisms and supporting students' psychological development.
PERSONNEL MANAGEMENT AND WORK MOTIVATION IN NEWLY ESTABLISHED UNDERGRADUATE COLLEGES: A CASE STUDY OF L COLLEGE IN YUNNAN PROVINCE
This study examines the relationship between personnel management and teacher work motivation at L College in Yunnan Province. The objectives are to: 1) assess the current status of personnel management at the college; 2) investigate the current state of teacher work motivation; and 3) analyze the correlation between personnel management and teacher work motivation. The study involves 215 teachers, with data collected through a questionnaire survey using the personnel management evaluation scale and teacher work motivation scale. Data analysis is conducted using SPSS. Findings reveal that: 1) Personnel management at L College is at a medium level, with high scores in performance appraisal (2.955), development (2.909), and information management (2.871), but lower scores in human resource planning (2.687), onboarding management (2.669), and negotiation (2.673); 2) Teacher work motivation is also at a medium level, with higher scores in job nature (2.921), sense of achievement (2.859), and professional status (2.798), while work environment (2.664) and job stability (2.702) need improvement; 3) Personnel management is positively correlated with teacher work motivation (r = 0.745, p < 0.01), explaining 85.7% of the variation in motivation. Continuous management (β = 0.201) and performance appraisal (β = 0.145) significantly impact teacher motivation.
ENGAGEMENT AND ORGANIZATIONAL COMMITMENT ON INTENTION AMONG GENERATION Z TEACHERS IN Y COLLEGE IN GUANGXI, CHINA
This study focuses on Generation Z teachers (born between 1995 and 2009) at Y higher vocational education institutions in Guangxi, China, aiming to explore the effects of work engagement and organizational commitment on turnover intention. Adopting a theoretical perspective of educational management, the study utilized a questionnaire survey designed with a five-point Likert scale as the primary research tool. Data collected from the survey were analyzed using Statistical software through a series of methods, including reliability and validity testing, descriptive statistical analysis, correlation analysis, and multiple regression analysis. A relational model was constructed to examine the mechanism underlying the influence of work engagement and organizational commitment on turnover intention. The results reveal a significant negative correlation between work engagement and turnover intention, indicating that higher levels of work engagement are associated with lower turnover intention. Additionally, organizational commitment was also found to exhibit a significant negative impact on turnover intention, suggesting that teachers with stronger emotional attachment and a sense of responsibility toward their institutions are less likely to leave their positions. The findings enrich the theoretical framework on the psychology and behavior of teachers in higher vocational education, providing empirical evidence for future studies. From a practical perspective, this study offers valuable insights for improving teacher stability and formulating effective policies to motivate Generation Z teachers, contributing to sustainable development and quality enhancement in vocational education.
THE INFLUENCE OF TEACHING MANAGEMENT SYSTEM ON TEACHERS’ TEACHING BEHAVIOR IN A COLLEGE IN ANHUI CHINA
This study focuses on the impact of university teaching management system on teachers' teaching behavior, aiming to investigate the mechanism of the three key dimensions of teaching standardization, teaching quality assessment and teaching resource management in university teaching management system on teachers' teaching behavior. The background of the study is based on the demand for high-quality talents in the era of knowledge economy in the 21st century and emphasizes the central role of university teaching management system in education quality and talent cultivation. The study selected Maanshan Normal College of Higher Education in Maanshan City, Anhui Province, China, as a sample, and used quantitative research methods to collect data through questionnaires and analyze them using statistical methods. The results of the study show that teaching standardization provides teachers with clear teaching standards and processes, which helps to improve the systematic and scientific nature of teaching; teaching quality assessment motivates teachers to continuously improve their teaching methods through scientific and reasonable evaluation standards and feedback mechanisms; and teaching resource management provides teachers with the necessary support and safeguards through the rational allocation and optimization of teaching resources, which enhances the effectiveness of teaching. All these three key dimensions have significant positive correlations with teachers' teaching behaviors. This study not only fills the gap of existing research and enriches the relevant theoretical system, but also provides practical basis and specific strategies for universities to optimize the teaching management system and enhance teaching quality. The conclusions of the study emphasize the important role of teaching management system in guiding and regulating teachers' teaching behaviors, and provide empirical support and policy suggestions for teaching management reform in higher education, which is of great theoretical and practical significance.
THE CORRELATION BETWEEN CLASSROOM INTERACTION AND TEACHING EFFECTIVENESS UNDER TEACHING MONITORING
This study explores the relationship between classroom interaction and teaching effectiveness under teaching monitoring, using a private university in Nantong as a case study. The research aims to analyze how teaching monitoring technology influences classroom interaction and enhances teaching effectiveness. Despite the increasing adoption of educational informatization, the systematic transformation of teaching monitoring into a tool for improving teaching quality remains underexplored. Based on behaviorism, social interaction, and constructivism theory, this study develops a theoretical model and hypotheses regarding teaching monitoring, classroom interaction, and teaching effectiveness. A questionnaire survey was conducted with 309 engineering management students from Nantong Institute of Technology to collect data. The findings indicate that teaching monitoring significantly improves teaching effectiveness by enabling teachers to track student progress and adapt their teaching strategies accordingly. Furthermore, teacher-student and student-student interactions positively impact learning motivation and engagement. The study recommends that private universities enhance professional development, diversify classroom interaction strategies, and integrate information technology to optimize teaching evaluation. These insights contribute to academic discussions on teaching monitoring and its application to classroom interaction.
THE IMPACT OF BLENDED LEARNING PRACTICES ON UNDERGRADUATE STUDENTS' LEARNING ENGAGEMENT IN NANTONG POLYTECHNIC
A STUDY ON THE IMPACT OF LANGUAGE TEACHERS' INFORMATION LITERACY ON THE QUALITY OF LANGUAGE TEACHING IN PRIMARY SCHOOLS IN YUNNAN, CHINA
The objectives of the study were 1): to study the level of language teachers' information literacy; 2): to study the level of teaching quality; 3): to study the impact of language teachers' information literacy on teaching quality. The study was conducted on all elementary school language teachers in Kunming, Yunnan, the research instrument was a questionnaire. The questionnaires were distributed by convenience sampling, both online and offline, 385 questionnaires were distributed and 385 were validly answered, with a validity rate of 100%. The results of the study showed that language teachers' information literacy had a significant positive impact on teaching quality. Specifically, the four dimensions of language teachers' information literacy-information ethics, information thinking, language information technology use and research information competence, all had a positive impact on teaching quality.