Li, Qincong
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Vol 20, No 1 (2025): 20th International & National Conference - Articles
NAVIGATING THE DIGITAL DRAGON: A CROSS-CULTURAL ANALYSIS OF KOL MARKETING STRATEGIES FOR THAI BEAUTY BRANDS IN CHINA
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Vol 20, No 1 (2025): 20th International & National Conference - Articles
KOL MARKETING STRATEGIES OF THAI BEAUTY BRANDS IN THE CHINESE MARKET: TAKING MISTINE AS AN EXAMPLE
Abstract Untitled