Rungsawanho, Duangsamorn
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Vol 21, No 1 (2026): 21st International & National Conference - Articles
UNLOCKING THE EMOTIONAL WALLET AN EMPIRICAL STUDY ON EMOTIONAL COMPENSATION AND PREMIUM PAYMENT INTENTION
Abstract Untitled -
Vol 21, No 1 (2026): 21st International & National Conference - Articles
THE INFLUENCE OF EMOTIONAL AND COMPENSATORY CONSUMPTION MOTIVES ON GENERATION Z PET OWNERS' WILLINGNESS TO PAY A PREMIUM FOR PET BOARDING SERVICES
Abstract Untitled