Knowledge Management Strategy of Thai Manufacturing Firms

Saweeya Prathanadi


Knowledge management (KM) is important for enhancing innovation and competitive advantage in a fast-changing environment. In Thailand, most executives still lack successful models that could be used as guides. It is important for them to make the explicit connection between their organizational innovation and how they use the KM strategy to support it. A quantitative research design was employed by collecting data from manufacturing firms in the knowledge-intensive and non-knowledge-intensive firms. The research results indicate that both codification and personalization KM strategies can positively and significantly affect organizational innovation. This research provides business executives new insights about making surefooted decisions as to which KM strategy to focus and their investments in it. Therefore, this will maximize the benefit of KM implementation and innovation performance of the Manufacturing firms.


Knowledge management strategy; Organizational innovation; Knowledge – intensive manufacturing firms; Codification; Personalization.

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